If you look ahead at the roadmap to 2024, there are some impressive parts coming from AMD, Intel, and Qualcomm all targeting your PCs that will dramatically change how these machines operate.

This period is when hardware tries to catch up to the generative AI trend, and our PCs, tablets and smartphones get smarter. But the real battle will be over PC CPUs that will get faster GPU and NPU capability — or VPU if we’re talking about Intel — and should get a huge bump in performance and battery life as a result.

Given that all of these products will be relatively new, their real benefits may not appear until 2025 as software evolves to take advantage of the latest hardware features. Let me lay out the battlefield for you and show that this battle will also open the door for new competitors like Nvidia who will step in to shift the market.

We’ll end with our Product of the Week, a new workstation from HP that’s one of the quietest I’ve ever tested.

Intel has a market to lose

Intel is the established vendor when it comes to mobile parts, so this battle is on Intel’s traditional battlefield.

The product to watch is named Lunar Lake, arguably the most significant advancement Intel has ever made for the PC platform. On paper, this product should be more than good enough if it weren’t for the fact that Intel has reduced both layoffs and wage adjustments where employees earn less. These two events are generally very damaging to morale and productivity and may call into question the timely release of this product in 2024.

Furthermore, the revolutionary nature of this product will require a much stronger campaign than Intel has executed recently. It continues to struggle to retain a chief marketing officer at a time when it will need a Dennis Carter-level exec. Intel hasn’t adequately supported CMOs since the beginning of this century, which adds to concerns about the company’s ability to perfectly execute this launch.

Fortunately for Intel, it’s a vendor entrenched in mobile parts. However, AMD has been making inroads, so failure to execute here could give AMD and Qualcomm a huge boost in their efforts to dethrone Intel.


Lately, AMD has been firing on all cylinders. When it says it’s going to do something, it does.

AMD expects to have a product similar to Intel’s Lunar Lake to market in 2024 and has indicated it will increasingly pivot to generative AI tools to make it happen.

The use of AI in this context is doubly important and may indicate some risk as AI remains a driving force, and vendors actively using the technology should have better insight on how to optimize hardware for it . Additionally, we expect AI to be a significant sales driver for this entire PC hardware segment.

Again, though, as with Intel, exposure for AMD is marketing. Never a marketing powerhouse, AMD is like most engineering-driven companies in that it downplays marketing, which means it can’t get the credit for its advancements it otherwise would.

With the right marketing campaign and an Intel miss (as mentioned above, it’s the last possibility), AMD could take over a dominant laptop share. But this potential cannot be fulfilled without the interest or ability to fund and run such a campaign. Should Intel miss its deadline, AMD is likely to have the most to gain, given that it will already be on the market with a similar option.


Qualcomm is in a unique position because of its dominance in the smartphone space. It is developing a brand new PC processor design co-developed with Nuvia, which Qualcomm acquired in 2021 for $1.4 billion. Interest in integrating smartphones with PCs is growing, and no one should be able to do this better than a vendor working aggressively to improve both platforms.

However, to make this work, Qualcomm’s marketing requirements are much higher than those of Intel or AMD due to its negligible presence in the PC market. Qualcomm recently lost one of its early design wins, the HP Folio, to Intel, even though the resulting product only offered a third the battery life of earlier Snapdragon-based alternatives.

Qualcomm’s high marketing requirement is because it is different from most. Intel and AMD are both x86-based, while Qualcomm is distinctly ARM-based. ARM is not happy with Qualcomm or its effort as it feels that Qualcomm should pay more for PC platform license. The litigation between ARM and Qualcomm has the potential to significantly damage the initiative, and Qualcomm is already in the weakest position of the three vendors mentioned so far.

This brings us…


Nvidia’s plan to buy ARM fell through, leaving the company high and dry on the CPU side but continuing to execute well with its GPU products. Nvidia also licenses from ARM, but, unlike Qualcomm, because of its much smaller commitment to that company, it may have switched to RISC-V, an equivalent product to ARM that survived the failed acquisition due to ARM’s financial troubles. appears to be lacking.

Nvidia is a wild card here, but has a greater AI presence than all three vendors combined, so whatever they do next will have a significant impact on the market. Its latest RTX 4060 card is an impressive display of the level of performance a vendor can bring to market for little money.

With the right combination of CPU, GPU and NPU (Neural Processing Unit), Nvidia can enter and steal this market from other players. We don’t know what Nvidia will replace ARM as it gets closer to becoming a solution vendor.

wrapping up

2025 will be the year of the massive laptop chip wars with Intel but weak, AMD doing well but underwhelming marketing, and Qualcomm not yet on the market with its next-gen PC parts and its Appearing to reduce marketing.

If any of these vendors can go ahead and meet their timeline objectives and find a way to finance the demand generation marketing for the new parts, they can adapt or take over this market.

While I listed Nvidia as a wildcard, RISC-V is also a wildcard and could be used by Qualcomm, Nvidia, or some up-and-coming vendor to pivot the market to a more forward-looking AI-focused alternative to x86. can be done.

The good news for all of us is that in 2024, at least by the end of it, we should see laptops with 20+ hours of battery life without sacrificing performance. I hope we also see some new designs that better embrace sustainability and reduce electronic waste.

tech product of the week

HP Z8 Fury G5 Tower Workstation

Workstations are an interesting product category because it’s usually the engineers using it that specify their configuration, rather than the IT department. These tools are directly linked to the productivity of the engineer, graphics artist, researcher, architect, or other creative professional.

Workstations come with industrial processors, usually from AMD, or in this case, Intel Xeon, and a professional GPU from Nvidia or AMD. This HP Z8 Fury G5 has an Nvidia T400 card. They are also equipped with error correcting code (ECC) memory, which is rarely used in mainstream PCs, to reduce errors in the coding done on them.

Priced starting at $5,320, the HP Z8 Fury G5 is a fine mid-range workstation with solid performance and some of the quietest usage experiences I’ve ever heard. This thing redefines cool. My main PC is a water-cooled unit, and even it makes more noise than this HP box.

HP Z8 Fury G5 Tower Workstation

The HP Z8 Fury G5 Tower Workstation packs quiet performance into a lightweight design. (Image credit: HP)

Another differentiator for this HP workstation is that it uses Wolf Security for its security, which is arguably the best of the OEM-based security programs.

Finally, this workstation is surprisingly light, 10 or 20 pounds lighter than my gaming rig, which is unusual for workstations as they’ve traditionally been a handful. But this one was surprisingly lightweight, which makes it very useful for some remote implementations, especially when office space is fluid and frequent PC movement is required.

The HP Z8 Fury G5 Workstation is an impressive product—from its low error rate performance to its noiseless fan and relatively light weight—making it ideal for my product of the week.

Generative AI is a category of artificial intelligence that uses algorithms to create things like literature, graphics, music, and language models.

Gen-AI has been burning up the news of late and promises to transform computing. ChatGPT is the current star of this category, but Google is putting up a challenge as ChatGPT scared them off. They are hardly alone.

While there is a lot of concern about this technology taking jobs away from humans, the jobs it will eliminate, at least initially, are jobs that people often don’t like to do.

Furthermore, it is part of the anticipated evolution of computers as glorified calculator work mates, and it changes vital dynamics. Instead of people having to learn how to work with computers, generative AI-based computers will increasingly learn how to work with humans.

Unless evolution reaches critical mass, when computers can perform fully as companions to humans – likely when they overtake us in evolution, machine speeds will exceed evolution by thousands of orders of magnitude. goes – we’ll need the AI ​​Whisperer skill. This is much like the need today of people who know how to work best with computers or learn boolean logic to work more efficiently with search engines.

Let’s talk about that development this week. Then we’ll close with our Product of the Week, a new mechanical keyboard I tried that just needs one more thing to perfect.

Connecting Gen-AI to Humans

Traditionally, a “whisperer” refers to someone who knows how best to work and communicate with an animal. They are knowledgeable who are able to get into the heads of the animals they work with and train animals that seem untrained.

They use verbal and non-verbal methods that make them seem like magic to onlookers and create a bond of trust with the animals that appears impossible to the owners, and the whisperer cements that bond at the end of the process. I can transfer owners.

True whisperers come naturally to their skills. They are wired differently than the rest of us, and like connoisseurs in other fields, I expect they often don’t relate well to people.

Unlike animals with abuse, health, or mental issues that generate humans’ fear, generative AIs will be relatively stable, although they will vary greatly depending on their programming.

However, understanding how to guide them towards a desired outcome will be no less difficult because, unlike animals, we will ask AIs to complete far more complex tasks than to sit, stay or come to us on command . We will ask AI to write scripts, articles and novels, create new products and execute military commands.

We also know that generative AI currently lacks empathy, although there are people who are working to not only fix this, but also use them to teach humans how to be empathetic. needed. As anyone who’s worked in IT already knows, the big problem with generative AI today is that users don’t know what they want, so they can’t very well issue requests that a generative AI can be effective at. can execute properly.

AI Whisperers will act as a bridge between the generative AI and the human user. The whisperer understands what the AI ​​needs to hear and can better translate what they want into commands that more efficiently direct the AI ​​to complete the task. Scale will immediately become a problem, because like animal whisperers, AI Whisperers will initially be rare and difficult to identify.

AI-Based Human Whispers

Just like we’ve built generative AI and trained it on materials to perform a wide variety of tasks, the hitch is that people just aren’t great communicators. As generative AI can advance at machine speed and will achieve stability over time, it is the human side of the problem that will require more work.

The final stage in the development of generative AI will be the creation of AI-based human whisperers. These AIs are explicitly trained to know what humans want. Their unique methods of communication, both verbal and non-verbal, can induce or manipulate humans to perform the essential act of fully thinking through their requests – often simulating feedback and responses to avoid mistakes. By providing historical perspective – to avoid mistakes that might otherwise have been made and increase the quality of the overall process.

Given that they can be trained through digital knowledge transfer, these human-whisper AIs can scale and will be able to bridge the gap between people and machines, eventually leading to true human-AI synergy. provide capability.

wrapping up

Generative AI is a game changer that will help eliminate repetitive tasks and even a lot of the grind when writing a long paper, article or book.

It would perform best as a human enhancement tool rather than a human replacement tool because its creativity is derivative and it lacks empathy, meaning it will do socially unacceptable things on purpose without oversight.

Those who do best with this technology will be the ones who initially adopted and learned from it, much like those who first adopted and learned mainframes, PCs, and Boolean logic.

We must see AI whisperers initially emerge as a bridge between these AIs and humans who have not yet learned how to think and properly articulate their requests.

Eventually, they will be replaced by AI-powered human whisperers, allowing technology to advance more quickly and tackle the associated communication problems on a larger scale.

Computers are about to become a lot more social; We are not ready for this at all.

tech product of the week

Das Keyboard 6 Professional

Das Keyboard 6 Professional

Image credit: Das Keyboard

If you write a lot, as I do, there’s nothing like a great keyboard. For me, a mechanical keyboard is far better than the cheap, chiclet-style keyboards on most laptops and desktop PCs.

I like the long key throw, solid touch, and the fact that mechanical keyboards tend to last longer than their cheaper-made counterparts.

The Das Keyboard 6 is more suited to writers and computer programmers than professional gamers. Still, it’ll be a good gaming keyboard, provided it’s mechanically ergonomic, and you can control your PC’s volume with the convenient volume knob on the device itself. However, there are better boards out there for gaming that look more luxurious.

This keyboard is for office, home or work. It has lighted keys (with an on-off switch) that work at night as well as all media controls.

Many of us like to listen to music or podcasts while we work, and the ability to manage that content with dedicated keys is tremendously helpful. You can also press the volume control to mute the speaker, but there’s one feature missing: a mute microphone button for video calls, which those of us working from home desperately need.

The Das Keyboard 6 Pro has a convenient sleep button if you don’t have user sensing (a feature that suspends your PC when you walk away), making it a great way to reassure your kids or co-workers Is. Don’t mess with your stuff if you leave your desk.

I found the keys a little sticky at first, but that cleared up within the first 15 minutes, and it’s now the keyboard I use for most of my work. I wish it had a microphone mute button.

It comes in two versions: one with soft switches and one that I found is a bit more clicky. I prefer the clicky version, but if you’re in an office, your co-workers may prefer you to the quieter one.

A good keyboard helps with productivity, reduces mistakes and hand strain, and creates a more enjoyable work experience. Accordingly, the Das Keyboard 6 Professional, which retails for $199, is my product of the week.

The opinions expressed in this article are those of the author and do not necessarily reflect the views of ECT News Network.