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Advances in education technology, or edtech, come from a change in approach in the face of shortcomings. Innovative educational technology can adapt existing tools or create new tools to help people overcome barriers to learning.

King of the Curve (KOTC) is a disruptive edtech startup that is all set to help address the growing shortage of doctors. KOTC combines sports and social strategies to help science students score better on medical school entrance exams and related challenges. The company is also developing productivity-style apps to help health care workers in the field better manage the challenges of medical treatment.

Heather Rutledge-Jukes founded the company to pursue a career in psychology before focusing on becoming a surgeon. He is now a medical student at Washington University School of Medicine.

Before entering medical school, however, he took an unlikely detour to put his science skills to use as a software developer. Rutledge-Jucks transitioned from designing instructional strategies for people with dyslexia to creating a series of exam preparation apps for medical school applicants.

KOTC does not copy other self-learning products and is not based on typical learning app thinking.

“People have their own learning paths. Education should be based on that. It’s not just cookie-cutter templates for everyone,” Rutledge-Jukes told TechNewsWorld.

The app is optimized for user performance

That philosophy is evident in his educational path. As a psychology major, Rutledge-Jukes researched various teaching methods. His research focused primarily on using video games to learn valid skills such as eye-hand coordination, strategic thinking, critical thinking, and more.

After graduating from college, he designed learning tools for children with dyslexia. That effort included the creation of tactile devices for young students to better understand and retain information.

Unlike other learning tools, KOTC does not become routine or less useful to users due to over-familiarity. Instead, the app adapts to the user’s performance so that they can improvise, not just memorize predetermined answers.

King of the Curve's gamification app for MCAT study

The King of the Curve app uses game-based elements to help students study for the Medical School Entrance Exam. Its features include Adaptive Question Bank, Review Mode, Endless Mode, Timed Mode and Multiplayer Mode. (Photos courtesy of King of the Curve)


Educational apps may remain without updates for extended periods. Or they rely on rote learning strategies, which limit progress to the test of learning. “It makes users more desperate to try something else,” Rutledge-Jukes said.

make a better mousetrap

Rutledge-Jucks launched KOTC in 2020 with a focus on preparing students for the Medical School Admissions Test, known as the Medical College Admission Test or MCAT. Test prep for admission to medical schools was a logical starting point for his company’s first educational app. The developer was already well aware of its contents.

“That’s how we started. That was the seed to put together this app to help people qualify for various tests,” he said.

KOTC’s mission, as its founders see it, is simple: to turn student stress into success. In this way the student of today becomes the professional of tomorrow.

Solving a National Medical Crisis

KOTC’s unique strategy for preparing students for the MCAT is helping it accept more applicants in its own way. It could take up to 10 years to train competent physicians, according to 2022 AMA President Gerald E. Harmon, MD, in a Leadership Viewpoint column.

In its report released in June 2021, the Association of American Medical Colleges (AAMC) projected that the US faces a shortfall of 37,800 physicians – and 124,000 within 12 years. Preventing “game over” for Doctor Optimistic.


Routledge-Jukes said that 60% of people who apply to medical school are not accepted. Applicants are three times more likely to attend medical school if they score above 510 on the MCAT, and it is the only part of the med school application that is standardized.

KOTC has an impressive success rate in helping applicants score high marks. The score range for the MCAT is 472 to 528 for the four-part written test. The scores of the four sections are added to form the total score. The midpoint is 500.

The KOTC development team is staffed by people who are intimately familiar with the MCAT testing process. To be hired, they must score in the 99th percentile.

expansion plans

The app developer also meets that standard, which makes sense from the app user’s point of view. Rutledge-Jucks took the MCAT and scored well “above the curve,” so she’s well-versed in its content. To start with, he handled most of the query silo and app building tasks himself.

Heather Rutledge-Jucks is the founder of King of the Curve
Heather Routledge-Jukes, Founder
king of curves

“I consider myself a tech founder in that sense as well. Not just tech on the content side, but tech on the development side,” he offered.

He built most of the early apps and taught himself app programming when the pandemic shut down. He started the KOTC project with the help of two co-founders and an angel investor. One of his primary jobs now, while still attending medical school, is leading the team.

Since earning more revenue by adding in-app features, he has been able to engage more workers. Once users are in the app, they can purchase customizations and additional upgrades.

His company’s staff fluctuates between two to 10 full-time and part-time employees, who either excel in the testing content areas or app building. This includes four interns, two content specialists and two developers.

“We are definitely expanding the team as we grow. Right now, we are about to open an investment round to expand the team even further,” said Rutledge-Jukes.

Test Prep Course Inventory

KOTC’s learning lineup now offers test prep apps for a range of professional entrance exams, with more updates to come. Staff includes students and researchers in each test preparation area. They maintain high level content.

The primary course list includes the Medical School Entrance Examination for Nursing Examination (NCLEX), the Physician Assistant College Admission Test (PA-CAT) and the Registered Dietitian Examination (RDE) for the Master’s Examination.


According to Rutledge-Jukes, the company plans to expand into two other high-pressure academic test preparation areas: the LSAT for law school candidates and the Bachelor of Accounting (BACC) entrance exam.

To provide a more all-inclusive option for future users, the company plans to expand its existing website as a home base for online learning, apart from offering Test Prep through a mobile app. Yes, Rutledge-Jukes agreed.

Apps are now available for Android, iPhone and iPad devices. However, some are not available on all three platforms.

for established medical professionals

The ongoing purpose of KOTC is to help students and entry-level health care professionals enhance their knowledge. It is now also catering to the needs of already established practitioners. These other app categories address a much broader range of content and target specific business areas that are mostly medical-related.

For example, current procedural terminology (CPT) aims to improve the patient experience with medical providers at the bedside. A team of pre-medical students devised their intuitive technique to limit barriers for patients in discussing the finances involved in important medical decisions.

One of the latest is the Rutledge-Jukes Telecatalyst, due to be introduced in March 2022. This app specifically caters to the needs of medical personnel in Tanzania who require a data collection and telehealth app.

Regenerative Pain and Spine App is also under development for medical support. Anesthetists will use it to generate reports about their patients to record blood pressure, machine checks and patient information during surgery.

Simplify the process with deep learning

According to the developer, med school candidates have few options besides taking industry-standard tests or paying the higher tuition associated with hiring tutors.

“We have designed our app to promote a sports and social element as all these students are going through the same process. As soon as they move on, they should be in the same team,” Rutledge-Juks said.

Some 7,000 questions built into this all-in-one MCAT study game are divided into six categories: biology, biochemistry, general chemistry, organic chemistry, physics, and behavioral science.

“We basically leave all the questions up to the user in the beginning. We’re able to provide people with the product if they can’t subscribe at all. They can still use it and still prepare effectively.” Huh.’


But the add-on lets students maximize their effectiveness by zeroing in on specific parts of the test, he said. The app recommends videos to watch and points students to particular parts of the study guide based on the accuracy of the answers.

Another benefit of KOTC is the comment section on individual questions where people can explain their rationale. Test Prep challenges students to compare section-by-section scores to other users as they go through the program.

“This is an oversimplification, but we also have monthly competitions between schools. For example, every March, we mimic March Madness, but we do it with schools across the United States, and their users compete with theirs. Will improve,” the developer explained.

covering all bases

KOTC is built on a holistic picture of edtech, including elements from adaptive learning fields. Competency based education is also an important element.

“I think competency-based learning is the future of education,” Rutledge-Jucks said. “Once you have the foundation, it hits these checkboxes.”

King of the Curve is available on Google Play and the App Store.

Events that are streamed live over the Internet are growing in popularity among Internet homes, especially live sports, according to a study released by Parks Associates.

The report, “Livestreaming: The Next Hot Video Market,” reveals that more than 40% of US Internet households have streamed content in the past three months. More than three out of five families (61%) were watching a streaming sports event.

The study also found that consumers who livestream spend half their online video time watching live events.

“Traditionally, live sports programming has done well,” said Parks Contributing Analyst Eric Sorensen, Sr.

However, “pre- and post-event programming doesn’t perform nearly as well in terms of ratings as the actual event,” he told TechNewsWorld. “These facts apply to both linear television and live streaming platforms.”

“Games are popular because they survive and matter little when viewed afterward,” said Michael Pachter, managing director of equity research at Wedbush Securities in Los Angeles.

“You don’t care about a baseball game that ends 12 – 2 or about a football game that ends 49 – 14, and there’s no point in watching a replay,” he told TechNewsWorld told. “Some one-off wins may be worth it if records are broken – Brady’s 500th touchdown or a no-hitter in baseball – but they are largely worth little when viewed after the fact.”

eyeball chase

Sorensen pointed out that live sports programming is migrating to online platforms as more rights become available.

“Many streaming providers continue to outbid each other for coveted sports media rights,” he said. “Sports consumers don’t want to miss ‘water cooler’ moments with their favorite sports teams.”

Professional sports leagues don’t want fans to miss those moments. “Leagues want to be where their audience is and these days, that’s online,” said Michael Goodman, director of digital media strategy at global research, advisory and analytics firm Strategy Analytics.

“Streaming is giving them additional revenue streams,” he told TechNewsWorld. “Amazon is paying a huge amount for Thursday Night Football. Streaming is also raising rights fees as there are new competitors for them.”

Michael Inoue, a principal analyst at ABI Research, said sports has always been the biggest driver for livestreaming due to the nature of programming, audience size and market potential.

“One issue with live streaming was latency,” he told TechNewsWorld. “OTT [over-the-top] In the past the services lagged far behind live broadcasting. A typical live broadcast is six to eight seconds behind a live event, while livestreaming is 30 to 45 seconds or more behind.”

“We are now seeing more live streaming hitting the same broadcast level – all 10 seconds, so this, too, is making this type of programming more equitable with traditional broadcast channels,” he said.

edge on netflix

Inouye observes that live sports streaming is on the rise as more viewers cut the pay TV cord. “Securing distribution rights is the biggest hurdle, but more and more streaming is often part of new deals and negotiations and as direct to consumer continues to grow, we will see more content through streaming channels,” He continued.

“The strong growth in video advertising in the streaming markets is also a key driver for bringing sports and other live streaming content to a wider audience,” he said. “It’s still not there at traditional broadcast levels, but it’s seen as a major complementary channel, at least now.”

Neil Macker, an equity analyst at Morningstar, said some online platforms see livestreaming as an edge in the market. “Live streaming is something that companies competing with Netflix are adding to the package to differentiate themselves, not only here in the States, but internationally as well,” he told TechNewsWorld.

Those moves by its competitors cannot be ignored for long by Netflix, which is reportedly considering a livestreaming strategy.

“Streaming is getting more attention from Netflix because it’s having a harder time competing against companies with huge reserves of intellectual property like Disney and Warner Bros. This could be a way to diversify a little bit,” said principal analyst at Reticle Research Ross Rubin said. , a consumer technology consulting firm in New York City.

“It’s also interesting, given the recent discussion of Netflix opening up an advertising tier, that live events — news and sports in particular — usually have ads associated with them,” he told TechNewsWorld.

“It is questionable, however, how much investment livestreaming will receive when Netflix wants to cut budgets and be more financially conservative,” he said.

a momentous occasion

Sorensen noted that Hulu along with Live TV, Amazon Prime Video and Disney+ are the major providers that now offer live streaming services that are challenging Netflix’s leadership position in the OTT ecosystem.

He added that offering live streaming content is not only an opportunity for Netflix to gain new subscribers, but also to retain existing ones. “Sixty-four percent of Netflix subscribers currently live stream content on other services,” he explained. “By livestreaming, Netflix can maintain longer engagements with its service.”

“This is especially important in light of Netflix’s recent earnings call that they will lose millions of subscribers in 2022,” he said. “There are many opportunities for a service like Netflix to provide eGaming, esports, and red-carpet premiere events as livestreaming entertainment, in addition to sports and news.”

“As people venture away from their homes, Netflix appears to be suffering from higher spending and lower viewership due to increased competition and behavioral changes.” Added Charles King, principal analyst at Pund-IT, a technology advisory firm in Hayward, Calif.

“Livestreaming popular events could help the company strengthen its fortunes,” he told TechNewsWorld.

not for netflix

Pachter insisted that Netflix would fail miserably at livestreaming.

“Live streaming is by appointment, and Netflix is ​​on-demand,” he explained. “Its customers will never associate it with events that are watched live, and I think they’ll give up on the idea after working with it and failing.”

“Netflix is ​​holding onto the straw. Its brand is not built around livestreaming,” said Mark N. Vena, president and principal analyst at SmartTech Research in San Jose, Calif.

“I think many of the mistakes Netflix is ​​making are self-inflicted wounds,” he told TechNewsWorld. “Livestreaming won’t help them get out of their quagmire.”

“The amount of content that the average consumer has is way too high, but Netflix is ​​acting like 2010, not 2022,” he said. “The amount of content available to users is exponentially higher than it was 10 to 12 years ago, when Netflix didn’t have much competition.”

“Now they have a lot of competition,” he continued. “They’re not going to be able to get themselves out of that situation.”