It’s the start of a new year, and I hope 2023 works out better than I currently think. Financially, we’re in a bit of trouble, but there are some amazing technologies coming to market this year that I look forward to seeing.

CES, starting shortly, will be the first big showcase of what’s to come – and from the pre-briefings I’ve seen, there are a lot of good things to come this year.

Let’s explore some of them this week. We’ll get to my first product of the week for 2023 next week because I don’t have room in this column.

The Economy of 2023 Looks Ugly

The last few years have not been good for many reasons, but mostly because governments have not handled the pandemic well. The shutdown crippled the supply chain, and when people started coming back, they wanted to buy goods, creating a supply-demand imbalance that caused government agencies to do terrible things for interest rates.

It looks like in 2023 those chickens will come to roost. We’ll have an ominous mix of buyers who don’t have money but have excessive inventory due to improved manufacturing efficiencies and I expect layoffs to accelerate.

This should be a time when sellers ramp up marketing for demand generation to capture as much of the shrinking market as possible. Still, most people would ignore this Business 101 lesson and instead reduce demand generation, allowing firms that audited Business 101 during this time to cut back on marketing.

I think 2023 will again show that demand management should have both carrot and stick, the stick being high interest rates on borrowings and the carrot being high interest rates on savings. More effort is needed to shift perceptions so that there is a rapid change in buying behavior to mitigate the problem.

Communicating effectively with citizens so that they can modify their behavior in a timely manner, apart from interest rate changes, has a more significant, faster impact on this category of problem which is primarily behavior-based.


China will continue to be a problem largely because its Covid responses are failing, and its government is unwilling to ask for help. China’s vaccines appear ineffective, but instead of seeking overseas vaccines that work, they struggle to cope with being overwhelmed by sick people.

These circumstances could force an unwarranted war with Taiwan to distract from domestic issues at home. But the vaccine’s lack of effectiveness points to a more significant problem in China and many other countries: a tendency to cover up issues rather than address them. All this suggests that China’s military, like Russia’s, may not be able to perform as expected by the Chinese leadership.

While the dynamics of the war with Taiwan may seem very different from the one in Ukraine, the coverage of the problems is consistent between Russia and China, potentially creating a similar standoff between the countries. However, as long as the conflict continues, manufacturing in Taiwan and exports from China will take a hit and potentially create a new and even bigger supply chain problem.

Companies are moving aggressively to reduce their exposure, but most programs like the CHIPS Act I’ve seen won’t mature until closer to 2025, leaving us exposed in 2023. Ukraine is not expected to be able to recover its manufacturing capacity. Two to five years after the end of the war. Since this has not happened yet, there will likely be shortages associated with Ukrainian manufacturing until 2023 – such as the ASIC chips that are a vital part of most electronics, including cars.

electric vehicles

2023 will be the year that electric charging capabilities increase dramatically, and we will begin to see second generation battery and engine technology with increased range and performance hit the market. However, when it comes to distance we’ll still fall short of making electric cars a proper replacement for gas vehicles.

Nonetheless, we’ll start to see the release of the next generation of electric cars and a further increase in driver assistance and in-car entertainment capabilities. However, it looks like the most significant changes are likely to happen in 2024 for the 2025 line of cars due to be launched that year.

Think of 2023 as the last year of the current generation of electrics and 2024 as the first wave of the next generation of electric cars, which will likely be released as 2025 models.

As a result, in 2023, I’d favor buying used rather than new in anticipation of more significant changes for the 2025 model year release. The exceptions would be cars from vendors like Rivian and Lucid, which are already building cars that we might call next-generation, recognizing that there are unique risks to buying cutting-edge technology.

personal flying vehicle

We should see an impressive number of electric flying personal recreational vehicles on the market. Some of these are already visible.

Basically, they use drone technology to fly humans, resulting in something relatively easy to build and not really the skill required to fly things under a recreational flying license. Where I live, we get regular complaints about people flying ultralight vehicles over houses, which I’m sure will increase with these new vehicles.

Still, they look like a ton of fun. I’m tempted to treat myself as a toy that will work in the summer and assuming I can handle the cold, winter as a nearly perfect all-terrain vehicle. Just don’t lose power at the height.

personal computers

PCs will go through multiple screen revisions throughout the years, from multiple screens to rolling screens. The rolling screen was teased during several announcements recently.

The idea of ​​being able to expand your screen vertically or horizontally (doing both at the same time is beyond us for now) could be a game changer for those of us who go through screen size envy with current laptops.

Expect more efficient chargers, a greater focus on sustainability overall, and a continued effort to find that sweet spot for PC as a Service (PCaaS).

Look for progress in recycling and adaptation this year as the industry is likely to have a particularly soft sales period due to massive overbuying during the past several years.


There’s going to be a new Apple iPhone contender, but I’ll talk about that when it launches.

Expect to see rollable displays before the end of the year and improvements to the camera software are focused on helping you create better looking avatars to come with the latest phones.

Real-time video streaming enhancements and features will improve, and we should get our first look at the next generation of AI-based digital assistants before the end of the year.

Conversational AI has improved substantially since Siri launched, and we should start to see the resulting benefits on most platforms next year.

Look for wireless charging enhancements in premium phones as the year progresses.

Video Conferencing and Collaboration

Confusion over whether people will stay home or return to office has really messed up this segment, and I am yet to see the light at the end of the tunnel.

As a result, solutions will be diverse, with some focused on improving the experience in larger rooms and others in the home.

Expect better camera tracking with cameras, better noise isolation with microphones and speakers, and significantly stronger audience monitoring tools, which will probably make video gamers cringe during Zoom calls (yes, we know you do). Huh).

We’ll likely see at least one vendor develop a unique way to solve the camera placement problem with built-in and aftermarket cameras.


The metaverse is a bit of a mess, largely thanks to the early implementation of meta. However, this is ironic because once it matures, the Metaverse will have the potential to convey a vision of the future better than any prior technology.

There’s a chance that Meta will eventually figure this out and instead of showing where it is, start showing what it will be. Nvidia has been doing this for a while in the commercial space, which while compelling, most of us aren’t touching.

As a result, if Meta doesn’t take steps to communicate a vision, the consumer side of the Metaverse will go into decline in 2023, waiting for a company to blend the Metaverse’s power with its ability to deliver benefits and compelling narratives. The nature of what it will be, rather than the despair of what it currently is.

AI and Robotics

2023 will be a huge year for AI and robotics. I’m grouping these technologies because this will be the year AI-powered personal robotics expands far beyond the initial wave of robotic vacuum cleaners.

I’m looking forward to robotic security solutions, robotic snow blowers and even a growing number of robotic personal assistants. We’ll also see more robot bartenders, french fry machines and the first realistic prototypes of automated fast-food restaurants.

While we will still be at the beginning of the coming robotic wave, by the end of 2023, we should have a better idea of ​​where this technology is going and how soon it will overwhelm us with robotic options.

One area that will see huge growth in the use of artificial intelligence is the health care industry. AI will be used more widely to create new treatments and cures and provide interactive AI interfaces for patients that more limited medical staff can provide than ever before. I’m recovering from the flu as I write this, so I’m especially looking forward to this medical AI improvement.


2023 will be the true emergence of 8K TVs, and we’ll see more affordable rollable display TVs in limited runs. We’ve had 8K and rollable TVs before but mostly in prototype form. Both technologies are now going into production, allowing them to hit the high-end market.

We’ll have less of a problem with 8K than with the 4K TVs that preceded them because of the upscale improvements. While these sets will attract a lot of attention, sales will be hindered until 2023 when prices become much more reasonable than I expect. However, it is possible that by the end of the year, at least one of these two technologies has gone mainstream.

I think it’s more likely that 2025 will be the year that 8K and rollable display TVs show their potential. It will take at least that long to reach a critical mass of materials and rollable screen manufacturing capacity to provide the convergence of materials and technology as value to the buyer.

wrapping up

These predictions are far from exhaustive. I haven’t mentioned the pivot to air-to-rail travel in Europe that will accelerate next year, the potential failure of Twitter which I personally attribute to Elon Musk’s deliberately poor choice of new CEO, or advances in both broadcast power and microgrids. I see as Next year. We also have the renewed promise of fusion power, although I expect that will have to wait until the second half of the decade for it to go into widespread trials.

So far, I haven’t mentioned advances in robotic companions like robotic humans because I still find them creepy, autonomous vehicles because they aren’t massive until 2025, or robot pets, which will be more obvious in future years. Will happen Advances in farming with robotics and vertical farms, advances in disease detection, and the growing challenge of keeping personal things private will also continue to trend.

Overall, I expect 2023 to be especially difficult for companies that either don’t understand the market they’re in or lean too hard on demand generation funding, allowing their competitors to revolve around them. permission is granted.

Think of the year like musical chairs but with money instead of chairs. There will be a smaller pool of available spending dollars, and companies that don’t fight for every penny will fail.

I wish you and yours the best of luck in the new year, although 2023 itself may be a challenging year for most people to meet.

The views expressed in this article are those of the author and do not necessarily reflect the views of ECT News Network.

A C-level executive will be fired in 2023 for using employee monitoring by his firm. This is one of the security, privacy and risk predictions aired by Forrester on Monday.

In the coming year, lawmakers will pay more attention to workplace surveillance, and whistleblowers may also demand surveillance information to support complaints about labor law violations, according to predictions put together by 10 Forrester analysts .

Analysts advise companies to prioritize privacy rights and employee experience when implementing any monitoring technology, whether for productivity, return to office strategies, or insider risk management.

Joe Stanford, head of the C-Suite, said, “People in the C-Suite need to be aware of their surveillance and people’s privacy, and ideally they’ll have a third-party audit behind them to make sure they follow the applicable rules.” complying.” Global Security & Privacy for Platform.sh, a Global Platform as a Service Provider.

“We have a new generation of employees coming in that cares about privacy rights,” he told TechNewsWorld.

Timothy Twohey, a privacy attorney with Greenberg Glusker in Los Angeles, agreed that a breach of employee or customer privacy could bring down an executive in the future.

“In light of the FTC’s Drizzly decision, officials are very much in the crosshairs,” he told TechNewsWorld. “If there’s a case where there’s insufficient security, no protection plan, or there’s a prior violation that’s been overlooked, I can see someone from the C-suite being put on the chopping block.”

In the Drizly case, the Federal Trade Commission announced in October that it would impose a personal sanctions against the CEO of that alcohol delivery company for abuse of data privacy that allegedly resulted in the disclosure of the personal information of nearly 2.5 million customers.

security team burnt

Forrester also predicted that a Global 500 firm would be busted for burning its cybersecurity staff in 2023.

Analysts said security teams are already under-staffed. He cites a 2022 study that found that 66% of safety team members experience significant stress at work, and 64% reported the impact work stress had on their mental health.

He added that employees are expected to be available 24/7 through large events, to be on top of every risk, to deliver results in a limited time frame, and to face pushback when making budget requests.

“Today, every security team, including my own, has been burned,” Stanford said. “The reason we burn is because we don’t have enough money. Why don’t we have enough money? Because the protection is treated at the cost center.”

The rise in supply chain attacks and the need to monitor more third-party risk are also contributing to burnout, said Brad Hibbert, COO and CSO of Prevalent Networks, a third-party risk consulting company.

“Companies are trying to get more visibility into more third parties,” he told TechNewsWorld. “That means they have to do more third party assessments. To do that, the security teams need to do more work. We’re finding that the teams are hitting a wall. They can do their own thing without burning the security teams.” Cannot scale up programs effectively and efficiently.”

resetting expectations

Roger Grimes, a defense campaigner at KnowBe4, a security awareness training provider in Clearwater, Fla., observed that cybersecurity employee burnout is a real thing.

“I have been in the cyber security world for over 34 years now, and during that time I have had to mentor and mentor many people who were completely burned out in this area, mostly because they are working hard to prevent cybercrime. What they were doing was not working and is likely to never work,” he told TechNewsWorld.

He said, “I have left the cyber security field to work for artists, writers and even work that could be seen as ‘menial labour’, because they at least felt that their new Jobs are making a difference in people’s lives,” he said. ,

“I get it. Who wants to be at the high-speed hamster wheel and never move, never solve the problem you were hired to solve?” Grimes asked.

“I recommend cyber security professionals to get a police-like mindset for their work,” he continued. “Don’t think you’re ever going to be a complete problem solver. Be like a beat cop who knows his town is full of crime, most of it they can’t stop, and it’s all around them. And every cop keeps his head down, doing the best he can, and if they can do the best they can to the crime in front of him, they’ve done a great job.”

“If you don’t want to get burned out, reset your expectations, do the best you can within what you are able to control, and measure your success by what you can influence,” he advises.

ambitious prediction

Another Forrester prediction: More than 50% of chief risk officers will report directly to their organization’s CEO.

In 2022, risk became a major topic at security conferences such as Black Hat, analysts said. It has surpassed compliance as the primary driver for governance, risk and compliance technology investments as the level of risk for enterprises has increased.

He also noted that the risk preferences of firms are shifting from compliance to flexibility. Executives and boards are looking for a CRO to help identify new business opportunities.

ERM Initiative and AICPA’s 2022 The State of Risk Oversight study shows that 44% of firms have a CRO, of which 47% report to the CEO, he said. To ensure that ERMs receive the required level of executive visibility and support, more CROs will report to CEOs in 2023, he noted.

Jason Hicks, field CISO and executive advisor at Coalfire, a provider of cybersecurity advisory services in Westminster, Colo., found Forrester’s 50% prediction a bit ambitious.

“Safety and risk executives have been pushing for this change for years,” he told TechNewsWorld. “Internal company politics is a very significant constraint on this.”

“I expect to see more security executives reporting to the CEO, but not 50% next year,” he said. “I will expand the titles to include CISO and CSO, as the CRO title is most prevalent in financial services and may not exist in other verticals as a standalone role.”

Getting into MDR Business

Forrester also predicts that at least three cyber insurance underwriters will acquire a managed identification and response (MDR) provider in 2023.

While insurance providers began a more rigorous underwriting process in 2022, increased premiums and low coverage blind spots still exist, analysts explained.

They expect insurers to move aggressively into cybersecurity by acquiring MDR firms, many of which will be looking to exit a market that is too competitive.

Hicks agreed with Forrester’s forecasters. “This is a good way to add ARR . [Absolute Risk Reduction] in their revenue mix,” he said.

“We have already seen Aon and others buy out incident response firms, so this is another synergistic investment for insurers,” he continued. “It can also be a good way to manage staffing challenges, as many MDR firms also have incident response staff.”