Tag

Nvidia

Browsing

While Netscape didn’t invent the Internet or HTML, it was the company that made the Internet real. Netscape went ahead with the creation of Tim Berners-Lee’s HTML and was instrumental in turning it into something that will change the world.

Last week at Siggraph, Nvidia’s opening keynote identified Universal Scene Description (USD), developed by Pixar, a Disney subsidiary, as the HTML equivalent for the Metaverse. Since Pixar wouldn’t exist without Steve Jobs, it’s like putting Pixar where Berners-Lee was, and Nvidia where Netscape was, but unlike Netscape, Nvidia is very well run and knows its battles. How to choose

Nvidia also talked about the future of the Metaverse, where avatars will become browser-like, creating a whole new level of human/machine interface. Nvidia also announced the concept of Neural Graphics, which is based heavily on AI to create more realistic Metaverse graphical elements with far less work.

This week let’s talk more about what happened at Siggraph — and how Nvidia and Disney can, and should, demonstrate their strengths at the forefront of the Metaverse.

Then we’ll close our product of the week, the HP Halo product, with an update on the Dragonfly laptop, which has just released its third edition. Halo products showcase the full capabilities of the seller and draw people to the brand, and it’s well positioned against the best of Apple.

Metaverse and Disney

I’m a former Disney employee and I can’t think of any other company on the content side that would be a better base for building the Metaverse.

Disney has always been about fantasy and trying to make magic real. While the firm has had problems maintaining its innovative leadership over the years, it still attracts all its peers, especially youth, across all age groups in terms of physical, magical places to see and film content.

It is tempting that the concept of the Multiverse, which could easily become a Metaverse creation, as illustrated by the Marvel Universe, which is also owned by Disney, suggests that as the Metaverse moved into the consumer market. Goes on, Disney could be even more powerful. The driver of this new technology for fun.

That’s a long way to say that given its relationship with the USD and entertainment, Disney may be the best-positioned media company to take advantage of this new paradigm and turn its version of the metaverse into something truly amazing. Imagine the potential of Metaverse Disney parks that kids can enjoy from their homes during extreme weather events, pandemics or wars.

Nvidia’s One Metaverse Movement

Right now, the metaverse is a mess. It appears that companies like Meta and Google are creating experiences that, like CompuServe and AOL, were done at the dawn of the Internet, which the market did not want.

The reason those wall-garden efforts didn’t survive is because no single company can meet the needs of each user. Once they gave way to the open Internet, the technology really took off, and AOL and CompuServe largely faded into history.

Nvidia CEO Jensen Huang is a big believer in the metaverse. He refers to it as Web 3.0 – the successor to Web 2.0 (the Internet as we know it today, with changes to the cloud and user-generated content). This concept of a generic metaverse, with elements that you can move on seamlessly, requires a great deal of standardization and advancements in physical interfaces like VR goggles.

Huang addressed this during the keynote, speaking of the massive advances in headset technology that in the future will bring VR glasses much closer to the size and weight of reading glasses, making them less tedious and annoying. . However, recalling our problems with 3D glasses, the industry will still need to address the overwhelming dislike of consumers for prosthetic interfaces if the effort is to reach its full potential.

One of the most interesting parts of this presentation was the concept of neural graphics, or graphics enhanced significantly by AI, which reduce the cost and speed of scanning things in the real world and turning them into mirror images in the virtual world. increase. At the event, Nvidia presented about 16 papers on neural graphics, two of which won awards.

Building on Pixar’s concept of Universal Scene Description, Huang explained how, once these virtual elements were created, they would be linked via AI to ensure that they remain in sync with the real world, Enables complex digital twins that can be used effectively for extreme precision. Simulation for both business and entertainment purposes.

This made me wonder how long it would take before we had the incarnation of Huang, who was revealed to be the keynote speaker, was actually the keynote speaker. With Huang’s progress in terms of avatar realism and emotion, there will come a time when avatars will be far better at such presentations than humans.

Up to this point, Huang introduced a concept called Audio2Face which combines a voice track with an avatar that creates realistic facial expressions, conveys emotion and is often indistinguishable from an actor’s appearance.

To do this realistically, they mapped facial muscles and then allowed the AI ​​to learn how people manipulated those muscles for different emotions and the ability to edit those emotions after the fact. . I have no doubt that the kids of tomorrow will have a lot more fun than this and in the future will create some deeply murky issues that we will need to address.

With Audio2Face MDL, a new content definition language, and neural VDB that can reduce video file sizes by up to 99%, create a pattern of increased resolution and realism while reducing the overall cost of effort.

Back to Disney: This technology could allow the company to create more compelling streaming and movie theater content while reducing its production budget, which would be huge for its top and bottom tiers.

Finally, Huang talked about a cloud publishing service for Avatars called Omniverse ACE. This could potentially open up a market for avatar creation, which in itself could be a highly profitable new tech industry.

wrapping up

With tremendous gains in USD and multi-age group content, Disney is in a unique position to benefit from our move into the metaverse.

However, the technology company to watch in this space is Nvidia which is at the forefront of creating this Web 3.0 metaverse creation that will be fast-forward to the Internet as we know it and provide us with amazing new experiences – and undoubtedly new ones. Problems we plague haven’t identified yet – much like the Internet.

In their respective fields, both Nvidia and Disney are forces of nature, and betting against either company has proven unwise. Together, they are creating a metaverse that will surprise, entertain and help solve global problems like climate change.

What is being built for the metaverse is simply amazing. For another example, look at this:

We are at the forefront of another technological revolution. Once done, the world will become a mixture of the real and the virtual and will be forever changed again.

Technical Product of the Week

HP Elite Dragonfly G3

Halo products are expensive and somewhat exclusive offerings that often show what a company can do, regardless of price.

The HP Elite Dragonfly G3 is the third generation of this Halo product, and it’s a relatively affordable showcase of HP’s laptop capabilities.

Lighter than most of its competitors, including the MacBook, sporting the latest 12th Gen Intel Core processors, and promising up to 22 hours of battery life (video), this 2.2-pound laptop is an impressive piece of kit.

HP Elite Dragonfly G3 Notebook

HP Elite Dragonfly G3 | image credit: HP


Some interesting features include a mechanical privacy shade for the 5MP front-facing camera that is activated electronically from the keyboard.

The laptop comes in a unique Slate Blue finish which I think looks awesome. This latest generation was designed for the new hybrid world many of us now live in, where we both work from home but sometimes have to go to the office.

It has Wi-Fi 6e for better wireless connectivity and supports 5G WAN for times when Wi-Fi is either too insecure or too unrealistic.

The Elite Dragonfly G3 has a unique 3:2 aspect ratio instead of the more typical panoramic display. The latter may be better for films but 3:2 is better for work. Laptops in this class are expected to focus more on content creation than on entertainment. This high screen also enabled a large touchpad that includes a fingerprint reader for security.

The ports on this unit, which has a 13.5-inch display, are surprisingly complete for one of the thinnest laptops I’ve tested. In addition to two USB-C Thunderbolt ports, it has a full-size USB port and a full-size HDMI port, both of which are unusual but unheard of in a laptop this small and light.

hp elite dragonfly g3 port

HP Elite Dragonfly G3 Right-Side Ports | image credit: HP


The product is relatively durable, using a magnesium/aluminum frame that is largely from recycled metals and designed to be recycled again as the laptop gets older.

In conclusion, it is potentially one of the most secure laptops in its class with the Wolf Pro security option for those who want extra security. Interestingly, starting at just $2,000, the Wolf Security Edition is also one of the most affordable.

I was at the launch of HP’s first Dragonfly laptop and I am very impressed with this offering which is my product of the week. I’m going to hate giving this laptop back.

The opinions expressed in this article are those of the author and do not necessarily reflect the views of ECT News Network.

Last week I heard about a podcast from Lucid Motors SVP Mike Bell (ex-Apple, ex-Rivian) who codes the Lucid Air and the upcoming Lucid SUV to be named Gravity in 2024, which is very different from every other car. Is. Road including Tesla.

Given that Tesla was heavily influenced by Apple, as well, it will be interesting to see what difference Apple makes in this market when it finally announces its electric car.

The direction of these three companies seems to be hanging in the balance. This is a change from the traditional preferences of older car makers to a model that is more compatible with a tech firm. Car companies like Lucid and Tesla are more like Apple than GM or Ford – which I imagine will eventually become a problem for GM and Ford.

I’ve also had updated briefings from Nvidia and Qualcomm on how they’re tackling autonomous driving, which could be a complimentary approach to the next generation of EVs.

Let’s talk about the future of electric cars, and we’ll kick off with our product of the week: an update on the Bartesian robotic bartender, no joke, Black + Decker.

Nvidia and Qualcomm Vehicle Tech

Nvidia’s drive platform is heavily used in Lucid vehicles. It is a comprehensive suite of offerings that cover the autonomous car technology stack, from concept and simulation to training, to inference in cars. However, most of the strength lies in Nvidia’s Omniverse simulation capability, which is widely used in the automotive industry.

Qualcomm is focusing more on bridging the car side of this equation, with compelling in-car technology that, on paper, is both cheaper and better than other options.

Given that car companies are margin-focused lasers, you can see a world emerging where Nvidia may own much of the backend and control structure for autonomous cars, and where Qualcomm can power its respective self-engineering systems in most cars. May present with driving abilities. Qualcomm has demonstrated that its ability to keep smartphone costs down can translate into in-car solutions that can do the same thing.

An increasingly potential future is one where Nvidia offers a much more autonomous car backend while Qualcomm provides in-vehicle multi-layered computer vision technology.

car and driver conversation

I was driving in the back of a Lucid car (pictured above) last week and I must admit I found the car fascinating to look at. It really is like no other car on the road. The performance specs and price are both amazing.

On performance, they deliver 2.5 seconds 0 to 60 acceleration time, up to 1,111 hp, up to 168 mph, and a range of 520 miles which is class-leading performance at the moment. But that performance will cost you closer to $200K.

Then again you could argue that you’re basically getting four cars for the price of one: a sports car, a family car, an off-road car, and the Holler (there’s a huge amount of luggage space), All in one vehicle.

Lucid also demonstrates a change in thinking about the interaction between the car and its driver. By now the driver has had to learn to drive a car. Every car is so different that most drivers may never learn how to use all the features. For example, I’ve never been able to successfully use my car’s self-parking capability.

The Lucid model learns how to work with you, learns your preferences, and this data can be transferred from car to car so you never have the issue of being unable to properly use a feature you purchased. Don’t have to face

upgrade after purchase

Lucid goes to the forefront of offering a solution that is not only software-defined, but potentially easy to update and upgrade over time, which will keep the cars in service longer than would otherwise be the case.

I’ve gotten frustrated with more traditional car companies because you can almost bet that right after you buy a new car, they’ll make an upgrade that can’t be retrofitted, and you’d know it was coming. .

For example, a few years ago I bought a Mercedes. Sometime between when I ordered the car and it was delivered, they put one of the features I ordered in another package, which was not available when I ordered my car and, because I didn’t select that bundle (again, it wasn’t even available at the time I ordered) they removed the feature from the car.

The only way I could get it back was to pay three times its cost before that happened. This huge cost increase was because it was far more expensive to add that feature once the car was built.

Both Lucid and Tesla have demonstrated that they can do a better job of providing post-purchase upgrades to their cars. As the industry considers the concept of cars as service, this ability to change a car’s configuration after it leaves the factory not only opens the door to a stronger used car opportunity for dealers, but also for a long time. Till then, with a happy relationship. Cars we buy in the end.

Instead of replacing a perfectly good car after three years because it became out of date, imagine updating the vehicle so that it looks almost as good as a new one.

Lucid’s technology-focused software-focused approach also means that many of these upgrades could come as part of the service, just like some of the more interesting improvements to Tesla cars over the years. Tesla is one of the few car companies where drivers can look forward to software updates as Tesla makes in pleasant surprises, and Lucid is looking to overtake Tesla in this regard.

Part of why Lucid may be able to outpace Tesla is its use of Nvidia Drive which is a unique way small car companies can match or exceed the capabilities of larger firms by using Nvidia’s extensive resources. It really is a game changer.

wrapping up

As we move into the middle of the decade, our in-car experiences will be changing substantially, not only to become more customizable for the buyer, but to provide a level of personalized after-sales auto-customization experience for that buyer. To do what hasn’t been seen in the tech market, let alone in the automotive market.

Once this is done, the technology market may have to pick up from some of the advancements of the automotive industry to better compete in its segment as this product concept is a competitive revolution to adapt itself to the unique needs of the user. .

It is difficult to see that any customer, when given the option, would ever opt for the old-fashioned way of forced learning and the lack of flexibility in the increasingly smart personal technology, equipment and vehicles they buy.

Companies like Lucid, Rivian, Tesla, Nvidia and Qualcomm are leading the automotive market and screaming for a future that is far more responsive to the needs of their buyers. That’s good news for our purchasing future, though probably not until the latter half of the decade.

Technical Product of the Week

‘Bev’ by Black + Decker

We were one of the first owners of Bartesian Robotic Bar Tender, and we have enjoyed the product for many years since it came out.

However, there was annoyance over how the alcohol was placed in the device and the pain of filling it with water that often spilled over. We left a bottle of wine without cleaning it for too long and it got stuck. So, we went looking for a replacement only to find out that Black + Decker has created a new version of Bartesian called Bev (little B) and it’s awesome!

Let’s start with the fact that with the old Bartesian we had to swap bottles of rum and gin when making the drink because it only contained four types of alcohol. The new version has five different bottles, and it uses the bottles the alcohol comes in, so you no longer have to clean the bottles, you just throw them out when they’re empty. Plus, it provides a sixth bottle for water so you can easily fill it under the tap (don’t try to fill it with the refrigerator; you’ll find water all over the floor).

'Bev' On-Demand Cocktail Maker by Black+Decker

‘Bev’ on-demand cocktail maker (Image Credit: Bartesian)


The unit has lights under the bottles that light up as drinks or can be cycled as it sits unused, making an impressive presentation in your kitchen or bar. Whereas the old Bartesian had a display that would take you through making a drink, the Biwi has five buttons. The first four drinks are for size and the final drink starts the making process which is much quicker and more fun to watch.

The Bev uses the same pods as the old Bartesian, but lacks a water chiller, so you’ll need a supply of ice. But the result is looking better, far less messy (the old bartesian would leak from time to time when filling), and so far it has worked flawlessly.

On a hot day, and we’re getting a lot of them, a cold rum punch is a great way to end the day; And sitting outside with a chilled cocktail on the weekend helps make it all worthwhile.

Priced at around $300, the new Biwi by Black + Decker is my product of the week. encourage!

The opinions expressed in this article are those of the author and do not necessarily reflect the views of ECT News Network.