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Sharing high-resolution media online could inadvertently expose sensitive biometric data, according to a report released by a cyber security company on Tuesday.

This can be especially dangerous, said a 75-page report by Trend Micro, because people do not know they are exposing the information.

In the report, for example, the #EyeMakeup hashtag on Instagram, which has nearly 10 million posts, and the #EyeChallenge with more than two billion views, is enough to pass an iris scanner to uncover iris patterns.

“By publicly sharing certain types of content on social media, we give malicious actors the opportunity to source our biometrics,” the report states. “By posting our voice messages, we uncover voice patterns. By posting photo and video content, we highlight our face, retina, iris, ear-shaped patterns and, in some cases, palms and fingerprints. ,

“Since such data may be publicly available, we have limited control over its distribution,” it added. “Therefore we do not know who has already accessed the data, nor do we know for how long or for what purposes the data will be kept.”

not a panacea

The report covers what types of biometric data can be exposed on social media and outlines more than two dozen attack scenarios.

“The report suggests that biometric identification is not a panacea,” said Will Duffield, a policy analyst at the Cato Institute, a Washington, DC-based think tank.

“As we design detection systems, we need to be aware of technologies going down the pike and potential abuse in the real world,” he told TechNewsWorld.

“Trend Micro raises some valid concerns, but these concerns are not new to biometrics professionals,” Sami Alini, a biometrics specialist with Contrast Security, a maker of self-protection software solutions in Los Altos, Calif., told TechNewsWorld.

He said there are several ways to attack a biometric system, including a “presentation” attack described by the report, which substitutes a photo or other object for the biometric element.

To counter this, he continued, “viability” must be determined to ensure that the biometric presented is that of a living person and not a “replay” of a previously captured biometric.

Avi Turgman, CEO and co-founder of IronVest, an account and identity security company in New York City, agreed that “viability” is one key to thwarting attacks on biometric security.

“The Trend Micro report raises concerns about fraudulent biometrics created through social media content,” he told TechNewsWorld. “The real secret in fraud-proof biometrics is detecting liveliness, something that cannot be recreated through images and videos collected on social media.”

one factor not enough

Even when tested for liveability, biometrics can still be very easy to bypass, security awareness advocates at KnowBe4, a security awareness training provider in Clearwater, Fla., maintained.

“Holding the phone in front of a person’s face while sleeping can unlock the device, especially when they use it with the default settings, and collecting fingerprints is not a difficult task,” he told TechNewsWorld.

“What is even more worrying is that once the biometric factor is compromised, it cannot be changed like a password,” he said. “You can’t change your fingerprints or facial structure for a long time if you violate it.”

If the Trend Micro report shows anything, it’s that multi-factor authentication is a necessity, even if one of those factors is biometric.

“When used as a single factor for authentication, it is important to note that biometrics may be subject to failure or manipulation by a malicious user, particularly when that biometric data is publicly available on social media, Darren Guccione, CEO of Keeper Security, a password management and online storage company based in Chicago.

“As the capabilities of malicious actors using voice or facial biometric authentication continue to grow, it is imperative that all users implement multiple factors of authentication and use strong, unique passwords in their accounts to limit the blast radius. Apply if an authentication method is violated,” he told TechNewsWorld.

metaverse problems

“I don’t like to put all my eggs in one basket,” said Bill Malik, Trend Micro Vice President of Infrastructure Strategies. “Biometric is nice and useful, but having an additional factor of authentication gives me more confidence.”

“For most applications, a biometric and a PIN are fine,” he told TechNewsWorld. “When a biometric is used alone, it’s really easy to create.”

He stressed that the collection of biometric data will become an even greater problem when the metaverse becomes more popular.

“When you get into the metaverse, it’s going to get worse,” he said. “You’re putting on these $1,500 glasses that are designed to not only give you a realistic view of the world, but to find out what you like and don’t like about the world you see.” We are constantly monitoring your subtle expressions to find out.

However, he is not concerned that additional biometric data is being used by Digital Desperado to create deepfake clones. “Hackers are lazy, and they get everything they need with simple phishing attacks,” he declared. “So they’re not going to spend a lot of money for a supercomputer so they can clone someone.”

Device tied biometrics

Another way to secure biometric authentication is to tie it to a piece of hardware. With a biometric enrolled on a specific device, it can only be used to authenticate the user with that device.

Reed McGinley-Stempel, co-founder and CEO of Stitch, a passwordless authentication company in San Francisco, said, “This is the way Apple and Google’s biometric products work today — it’s not just the biometrics that you get when you use Face ID. Let’s check the time.”

“When you actually do a Face ID check on your iPhone, it checks that the current biometric check matches the biometric enrollment that’s stored in your device’s secure enclave,” he told TechNewsWorld.

“In this model,” he continued, “the threat of someone accessing your photos or fingerprinting yours doesn’t help them unless they have control over your physical device, which is something for attackers to climb into.” There is a very steep hill for the remote nature in which the cyber attackers operate.”

losing control of our data

The Trend Micro report states that as users, we are losing control over our data and its future uses, and the common user may not be well aware of the risks posed by the platforms we use every day. Is.

Data from social media networks is already being used by governments and even startups to extract biometrics and create identity models for surveillance cameras, it continued.

The fact that our biometric data cannot be changed means that in the future, such a wealth of data will be increasingly useful to criminals, it added.

Whether that future is five or 20 years ahead, the data is available now, it said. We are indebted to our future selves for taking precautions today to protect ourselves in tomorrow’s world.


trend micro report, Leaked Today, Exploited for Life: How social media biometric patterns affect your futureAvailable here in PDF format. No form is required to be filled at the time of this publication.

Events that are streamed live over the Internet are growing in popularity among Internet homes, especially live sports, according to a study released by Parks Associates.

The report, “Livestreaming: The Next Hot Video Market,” reveals that more than 40% of US Internet households have streamed content in the past three months. More than three out of five families (61%) were watching a streaming sports event.

The study also found that consumers who livestream spend half their online video time watching live events.

“Traditionally, live sports programming has done well,” said Parks Contributing Analyst Eric Sorensen, Sr.

However, “pre- and post-event programming doesn’t perform nearly as well in terms of ratings as the actual event,” he told TechNewsWorld. “These facts apply to both linear television and live streaming platforms.”

“Games are popular because they survive and matter little when viewed afterward,” said Michael Pachter, managing director of equity research at Wedbush Securities in Los Angeles.

“You don’t care about a baseball game that ends 12 – 2 or about a football game that ends 49 – 14, and there’s no point in watching a replay,” he told TechNewsWorld told. “Some one-off wins may be worth it if records are broken – Brady’s 500th touchdown or a no-hitter in baseball – but they are largely worth little when viewed after the fact.”

eyeball chase

Sorensen pointed out that live sports programming is migrating to online platforms as more rights become available.

“Many streaming providers continue to outbid each other for coveted sports media rights,” he said. “Sports consumers don’t want to miss ‘water cooler’ moments with their favorite sports teams.”

Professional sports leagues don’t want fans to miss those moments. “Leagues want to be where their audience is and these days, that’s online,” said Michael Goodman, director of digital media strategy at global research, advisory and analytics firm Strategy Analytics.

“Streaming is giving them additional revenue streams,” he told TechNewsWorld. “Amazon is paying a huge amount for Thursday Night Football. Streaming is also raising rights fees as there are new competitors for them.”

Michael Inoue, a principal analyst at ABI Research, said sports has always been the biggest driver for livestreaming due to the nature of programming, audience size and market potential.

“One issue with live streaming was latency,” he told TechNewsWorld. “OTT [over-the-top] In the past the services lagged far behind live broadcasting. A typical live broadcast is six to eight seconds behind a live event, while livestreaming is 30 to 45 seconds or more behind.”

“We are now seeing more live streaming hitting the same broadcast level – all 10 seconds, so this, too, is making this type of programming more equitable with traditional broadcast channels,” he said.

edge on netflix

Inouye observes that live sports streaming is on the rise as more viewers cut the pay TV cord. “Securing distribution rights is the biggest hurdle, but more and more streaming is often part of new deals and negotiations and as direct to consumer continues to grow, we will see more content through streaming channels,” He continued.

“The strong growth in video advertising in the streaming markets is also a key driver for bringing sports and other live streaming content to a wider audience,” he said. “It’s still not there at traditional broadcast levels, but it’s seen as a major complementary channel, at least now.”

Neil Macker, an equity analyst at Morningstar, said some online platforms see livestreaming as an edge in the market. “Live streaming is something that companies competing with Netflix are adding to the package to differentiate themselves, not only here in the States, but internationally as well,” he told TechNewsWorld.

Those moves by its competitors cannot be ignored for long by Netflix, which is reportedly considering a livestreaming strategy.

“Streaming is getting more attention from Netflix because it’s having a harder time competing against companies with huge reserves of intellectual property like Disney and Warner Bros. This could be a way to diversify a little bit,” said principal analyst at Reticle Research Ross Rubin said. , a consumer technology consulting firm in New York City.

“It’s also interesting, given the recent discussion of Netflix opening up an advertising tier, that live events — news and sports in particular — usually have ads associated with them,” he told TechNewsWorld.

“It is questionable, however, how much investment livestreaming will receive when Netflix wants to cut budgets and be more financially conservative,” he said.

a momentous occasion

Sorensen noted that Hulu along with Live TV, Amazon Prime Video and Disney+ are the major providers that now offer live streaming services that are challenging Netflix’s leadership position in the OTT ecosystem.

He added that offering live streaming content is not only an opportunity for Netflix to gain new subscribers, but also to retain existing ones. “Sixty-four percent of Netflix subscribers currently live stream content on other services,” he explained. “By livestreaming, Netflix can maintain longer engagements with its service.”

“This is especially important in light of Netflix’s recent earnings call that they will lose millions of subscribers in 2022,” he said. “There are many opportunities for a service like Netflix to provide eGaming, esports, and red-carpet premiere events as livestreaming entertainment, in addition to sports and news.”

“As people venture away from their homes, Netflix appears to be suffering from higher spending and lower viewership due to increased competition and behavioral changes.” Added Charles King, principal analyst at Pund-IT, a technology advisory firm in Hayward, Calif.

“Livestreaming popular events could help the company strengthen its fortunes,” he told TechNewsWorld.

not for netflix

Pachter insisted that Netflix would fail miserably at livestreaming.

“Live streaming is by appointment, and Netflix is ​​on-demand,” he explained. “Its customers will never associate it with events that are watched live, and I think they’ll give up on the idea after working with it and failing.”

“Netflix is ​​holding onto the straw. Its brand is not built around livestreaming,” said Mark N. Vena, president and principal analyst at SmartTech Research in San Jose, Calif.

“I think many of the mistakes Netflix is ​​making are self-inflicted wounds,” he told TechNewsWorld. “Livestreaming won’t help them get out of their quagmire.”

“The amount of content that the average consumer has is way too high, but Netflix is ​​acting like 2010, not 2022,” he said. “The amount of content available to users is exponentially higher than it was 10 to 12 years ago, when Netflix didn’t have much competition.”

“Now they have a lot of competition,” he continued. “They’re not going to be able to get themselves out of that situation.”