A technology forum watchdog group reported Monday that it has found more than 100 Facebook groups, some with thousands of members, where business management accounts are bought and sold, in violation of the social network’s rules.
The accounts can be used to run multiple pages and advertising campaigns, according to an investigation by the Tech Transparency Project, a Washington, D.C.-based information and research organization, creating new opportunities for online scams, misinformation and election interference. Can Impact of major technology platforms on society.
TTP Director Katie Paul told TechNewsWorld, “For years, Facebook has claimed that its artificial intelligence systems can clean its platform, but time and time again, we have found that Facebook’s technology fails to remove harmful content. that violates its policies.” “That’s unfortunately also true for this black market for ad accounts.”
TTP explained that Business Manager accounts allow social media managers and marketers to manage a collection of Facebook ad accounts, Facebook Pages, and Instagram accounts from a single dashboard. It added that Facebook’s parent company Meta promotes them as a “one-stop shop” for advertising and marketing on its platform.
The report notes that accounts are particularly valuable to scammers because business managers can run a range of advertising campaigns and easily add new users and ad accounts to expand their reach.
In Facebook groups examined by TTP, the group found that users often sold accounts for large amounts. Several accounts are linked to someone’s credit cards, it continued, indicating they were hacked or stolen. “It’s obviously a big problem for individual users or small businesses who all of a sudden have an unauthorized person racking up big charges on their card,” Paul said.
The report also found that in some cases, sellers offered approved accounts to advertise political, election and social issues.
After being alerted to the situation, Facebook began weeding out the black market. “We removed groups that were flagged to us last week for violating our policies, and we will continue to review additional groups and remove violators.” the company said in a statement provided to TechNewsWorld by spokeswoman Erin McPike.
In addition to deleting the group, the company said it has set up checkpoints for a number of group administrators who are required to provide additional information before they can access their accounts.
Regardless of Facebook’s actions, the report says the black market raises some troubling questions for the company and its parent Meta. Given Facebook’s long-standing scam ad problem and its history with Russian election interference, it’s unclear why Meta isn’t doing more to combat this illegal trade, the report said.
Clearwater, Fla. Jenny Grisdoorn, senior manager of global social media strategy at KnowBe4, a security awareness training provider in the U.S., cited Facebook’s community guidelines as evidence of a lack of concern about fraudulent accounts. Those guidelines state, “If it appears to have been hacked or compromised and we are unable to confirm ownership of the account after one year, we may disable or delete your account.”
“That should be enough to state that Facebook doesn’t care about getting rid of these fake or hacked accounts, so it’s best that anyone who uses the platform does their part,” Grisdoorn told TechNewsworld. Protects personal information as much as possible.”
Fake Accounts, Real Revenue
Some critics of Facebook have suggested that the social network has taken a lighter touch on fraudulent accounts because they generate revenue.
“These black-market Business Manager accounts are approved to advertise on Facebook. This means that Facebook profits whenever the purchasers of these illegal accounts run ads on the platform.
“This raises new questions about how much of Facebook’s advertising revenue is coming from hacked, stolen or smuggled ad accounts,” he added.
While acknowledging that Facebook can make money from fraudulent accounts, Will Duffield, a policy analyst at the Cato Institute, a Washington, DC think tank, pointed out that fake accounts don’t generate as much revenue as legitimate accounts.
“There’s some incentive not to hit the problem too hard, but on the business side, every black market account means a business customer is dissatisfied because their account has been stolen,” Duffield told TechNewsWorld.
“If legitimate accounts are being stolen and turned into black market accounts, that doesn’t bode well for Facebook,” he said.
platform for election interference
Facebook has a longstanding problem with accounts being hijacked to run scam ads using people’s credit card information, TTP reports. It’s easy to see how Business Manager accounts could be useful to scammers, the report continued, given their ability to run multiple ad campaigns at once.
It said owners of Business Manager accounts have repeatedly described how hackers have taken over their accounts, raising their billing limits by raising thousands of dollars to spend on scam ads that lure people to suspicious e-mail addresses. Commerce leads to websites.
TTP’s investigation also found sellers offering accounts that could run ads on social issues, elections or politics. This raises concerns that they could be used for coordinated unauthentic activity and election interference, the report said.
“Facebook executives often speak of their efforts to prevent election interference, but at the same time, the company is facilitating a black market for accounts that can run election ads in specific countries,” Paul said.
“Facebook is essentially undermining its own election security efforts with its failure to address this issue,” she continued. “The Facebook Business Manager accounts identified by TTP are of particular concern because they can run multiple advertising campaigns at once, increasing the ability of bad actors to spread misinformation.”
Controlling disinformation on Facebook is a challenging problem, said Vincent Reynold, an associate professor in the Department of Communication Studies at Emerson College in Boston.
“It is extremely difficult for Facebook to identify and suppress disinformation because the expression of disinformation continues to evolve on these platforms,” Raynauld told TechNewsWorld.
“If Facebook sets up a filter to catch certain types of misinformation, the creators of misinformation will adjust its structure so that it escapes the filter and impacts public conversation,” he explained.
Issues like hijacked accounts have always been a part of Facebook, he said, but the overall weight of Facebook when it comes to disinformation and its impact on political processes makes these types of issues more important to the public. .
“Social media has become an integral part of people’s daily lives, especially when it comes to accessing information that influences not only consumer decisions but political decisions as well,” he said.