MediaTek’s brand is often associated with affordable, budget, Android phones. However, the company has made incremental inroads into more premium, high-performance models. The launch of the MediaTek Dimensity 9200 chipset is a powerful step in that direction.
Like all smartphone chips, the Dimensity 9200 is a system on a chip (SoC), meaning it has integrated functionality in a single solution for wireless and cellular connectivity, graphics and system performance, among other capabilities.
Similar to Apple silicon or Qualcomm’s Snapdragon offerings, this integrated approach facilitates the smaller form factor designs that have always been important in mobile devices, longer battery life and increased power efficiency without compromising speed.
MediaTek is promoting this mobile chip to be the first in the industry to use the Armv9 Gen 2 architecture, which requires new cores. A so-called “big” Cortex-X3 core handles the toughest tasks with the help of three Cortex-A715 performance cores.
In addition, the 9200 includes four Cortex-A510 “low-power” cores to optimize battery life. This combination facilitates performance improvements of up to 10% to 12% compared to the legacy Dimension 9000, but is believed to reduce power consumption by a meaningful 25%.
I spoke with MediaTek GM/Corporate Marketing Finbar Moynihan about the Dimensity 9200 at its launch last week. The following video clip highlights that conversation.
better graphics performance
The attractive element of the Dimensity 9200 is the improvement in graphics performance. The solution is one of the first chips in the industry to take advantage of Arm’s new Immortalis-G715 GPU, which provides hardware raytability, one of the most popular gaming technologies in the PC and laptop arena. According to MediaTek, the Dimensity 9200’s implementation is 32% faster than the Dimensity 9200’s CPU while using a remarkable 41% less power.
Given MediaTek’s legacy strengths in Wi-Fi and cellular connectivity, it’s not surprising that the Dimensity 9200 shows improvements in those areas. Unlike previous generations of its mobile chips, the Dimensity 9200 includes both millimeter wave 5G and sub-6GHz connectivity, which will benefit consumers who look for faster cellular data in more parts of the world.
The Dimensity 9200 also offers Wi-Fi 7 support. With Wi-Fi 6 and 6e still trending in routers, smart home devices, and smartphones, MediaTek should be commended for future-proofing the Dimensity 9200 with Wi-Fi 7 capability as it delivers potentially game-changing latency and performance. Provides wireless speed advantages.
Another interesting feature of the Dimensity 9200 is that the chip’s Image 890 signal processor is the first to fully support RGBW camera sensors. These sensors not only provide more brightness and detail in images than native RGB, but they can also blur background images in real-time video. A demo showing this capability was one of the highlights of the announcement event.
During its recent analyst event in Sonoma, California, where it launched the Dimensity 9200 among other announcements, the company took great pains to underline that MediaTek is “more than mobile”. This claim isn’t surprising, as the smartphone market has slowed down dramatically over the past few years. After all, the company has a strong presence in the router, smart TV, IoT, and other device categories.
MediaTek isn’t usually a company to talk about in the US smartphone market, given that Apple and Qualcomm dominate the space with their respective silicon and Snapdragon solutions. But this may change soon as MediaTek is increasing its presence in mid and low-end handsets.
Furthermore, if the US economy slips into a recession in 2023, as many economists predict, the high-end segment of the market is likely to come under tremendous pressure. MediaTek’s strategy to push bleeding-edge technology into the more affordable mid-range segment of the market could pay big dividends as consumers find it challenging to pay $1,500 or more for the highest-end Apple iPhone or Samsung Galaxy. looks like.
Leader in Smartphone Chip Shipments
There are definite signs that this strategy is working. MediaTek has been the No. 1 global smartphone chip shipment provider for the past two years. Industry reports indicate that MediaTek accounts for 37% of global smartphone chips, compared to Qualcomm’s 28%.
Of course, MediaTek’s chips don’t appear in the sexier mobile devices people are used to. Nevertheless, they offer the right mix of performance, innovation, and affordability that increasingly appeals to “mainstream” consumers.
To be clear, MediaTek doesn’t want to walk away from the mobile phone space – and shouldn’t. The “More than mobile” moniker is an effective marketing slogan because it correctly suggests that the company is into more products than casual users beyond smartphones. However, it also allows the company to remind people that it is focusing on future markets, such as VR, automotive, Wi-Fi 7 and 5G.
Apple and Qualcomm get much of the media attention when they release a new chip, but with its Dimensity 9200, MediaTek shows it can play with the big boys. Even if it doesn’t grab all the industry headlines, MediaTek appears to be successful – and the company’s leadership team likes it.