The speed at which AI is advancing is incredible. Before the end of last year, most of us thought AI wouldn’t be personally useful for a few years. Then ChatGPT hit, backed by GPT-3 technology, followed quickly by GPT-4, and suddenly, we’re surrounded by artificial intelligence that can improve our productivity.
One of the most interesting is DeepBrain AI’s video synthesis AI model, which can create a functioning digital twin of a human that can rapidly perform tasks that the human it mirrors would typically do.
Let’s talk this week about the emergence of useful human digital twins. We’ll end with our Product of the Week, Lenovo’s Motorola Thinkphone, a smartphone that addresses one of the computer industry’s biggest mistakes in responding to Apple’s iPhone.
video synthesis ai model
Initially focused on news anchor talent, the DeepBrain AI is the first human digital twin I’ve seen that can perform tasks differently from how a human would have done them.
The digital twin is created by allowing it to learn from multiple news videos to build a database of knowledge on the human presenter’s behaviour, quirks, speech and movements.
The resulting digital twin can be fed a script, and from that script, it will act as a news presenter. The digital twin does not replace human talent, and the talent is typically compensated each time a news service uses this avatar, primarily for breaking news or short format teases for upcoming live programming.
Sometimes news services will note that viewers are viewing AI-generated avatars. Where this technology is already in use, it has been accepted by news audiences and talent.
The reason news talent is fine is that they are compensated when an avatar is used, and using an avatar means that the talent is required to conduct or record live short segments, updates or announcements. do not have to go to the studio which usually requires that they return to a studio.
Therefore, the avatar doesn’t hurt their income, and it complements the humans’ work by reducing their workload and associated growth, which should improve job satisfaction for all.
avatar use case
While most of the early use cases for this technology are for video news programs where avatars and newsreels are inseparable (eg in Asia), other uses include:
- Virtual kiosks in banks where it feels like you are talking to a human but chatting with AI
- Script powered one-way training video
- A virtual concierge at a hotel who can assist with things like making restaurant reservations or showing tickets
- Interactive video where, again, it’s like you’re talking to a live person
Some of these avatars were never real people; They were computer generated, highly realistic images.
The cost benefits are significant because it typically costs about $4,000 to create this short-form content with a live person, but only $100 to do the same thing with a computer-generated avatar.
The avatar required no rehearsal and would act from the written script without illness or any of the conflicts or behavioral problems usually associated with live talent.
Given that the avatar works from text, it can be controlled by other AI such as ChatGPT or IBM’s Watson, which created a level of human-like interactive content that can fool many people into thinking they are Talking to a live person.
Another use that has been explored is celebrity advocacy:
Celebrities don’t scale well because if you use them as advocates, the ability to chat with individuals is almost non-existent. However, a celebrity’s avatar may interact with fans at large in addition to the customer’s current or future customers.
As mentioned, this technology can scan both real people and artistically created characters, which could solve some of the problems for companies like McDonald’s (Ronald McDonald), Kentucky Fried Chicken, and Jack in the Box. Where everyone will exchange regularly. Actors so as not to tie the actor so tightly to the character that they cannot be changed.
With a digitally created avatar, the firm owns the virtual actor, and human-source problems disappear when you remove humans from the mix.
Humans and Virtual Digital Twins – What’s Next
DeepBrain’s current focus is for the most part on enhancing people, not changing them. However, their use of fully synthesized avatars, which bear no relation to any human, is more of a replacement than an augmentation model. While they are initially focused on short-form content, nothing stops the technology from eventually moving into long-form productions such as TV shows and movies.
The hyper-realistic nature of the avatars will improve with additional training and, as technology advances, even in longer form. Virtual actors will become indistinguishable from real people, even if they are blends of those, much like products such as Dell-E create art from a blend of images.
Given the massive cost advantage of using virtually produced content compared to live action, the potential for such technology to disrupt the media industry is significant. Looking ahead, it’s not just the cost of talent escaping. The entire cost of the studio where the talent will perform can also be waived off.
Since GPT-4 is already doing interesting work with scripts and stories, you can put this on the roadmap for fully photorealistic movies and TV shows created entirely by AI based solely on user preferences. Can
Finally, instead of watching the same TV show and movie as everyone else, this technology, combined with generative AI, could create customized videos at scale and potentially feature you and your family as the main actors. (with your permission, of course).
Granted, you can then share those videos on social media with people who are interested in seeing what others create, potentially creating massive amounts of unique content that can be analyzed and marketed to potential customers. Services will be needed to present the world.
Being able to have your twin do some of the work that DeepBrain AI is currently focused on is game-changing. But while we can take synthesized images and do the same thing, especially for long-form content, it will massively disrupt all forms of entertainment. For example, the pornography industry has already gone through all this. Reddit content has been doing this for a while, and most users don’t care.
Everything from in-game non-player characters (NPCs) that exist like real people, to being able to build entire virtual sports teams with accurate representations of real, fictional, or even dead players All are potentially on the table. Which suggests a level of disruption we’re only just starting to see.
In short, it is already difficult to tell what is real and what is not, and this difficulty will only increase. This can be a good thing when it comes to entertainment, but it can have very problematic effects when it comes to our ability to see the truth. We are nowhere near ready for this.
Lenovo Thinkphone by Motorola
One of the biggest mistakes the computer industry made was to focus solely on the iPhone. The irony was that the industry initially didn’t believe in consumer-centric smartphones. Then, instead of fighting that trend on its own merits, it attempted to pivot on the iPhone to transform Apple from late follower to market leader overnight.
This was not the first time. A few decades ago, IBM attempted to pivot to client/server computing and almost abandoned mainframes, taking it from the clear market leader to nearly out-of-business in just a few years.
Today, there is an underserved market for business-oriented smartphones. I once spoke with the then CEO of Bank of America who didn’t want his people to use consumer phones. He wanted something as secure and business-oriented as the Blackberry, but he was disappointed that no one had made such a device.
Well, Lenovo fixed that with its iconic Thinkphone.
Lenovo Thinkphone by Motorola (Image Credit: Lenovo)
Building off of the heavily business-focused brand of ThinkPad that originated with IBM, the ThinkPhone has similar dimensions to the iPhone, but is wrapped with a number of unique business-focused features.
These features include:
- Instant Connect: Phone and PC automatically discover when nearby and connected to Wi-Fi.
- Integrated Clipboard: Easily transfer copied text or recent photos, scanned documents and videos between devices by pasting into any app on the destination device.
- Integrated Notifications: Phone notifications appear immediately on the Windows Action Center. Clicking on the notification automatically launches the corresponding Phone app on the PC screen.
- File Drop: Easily drag and drop files between ThinkPhone and PC.
- App Streaming: Open any Android application directly on PC.
- Advanced Webcam: Take advantage of the powerful ThinkPhone cameras and AI capabilities, using it as your webcam for all your video calls. Why buy a separate webcam when your smartphone already has a better camera?
- Instant Hotspot: Connect to the Internet directly from a PC with a single click to take advantage of ThinkPhone’s 5G connectivity. This is huge and potentially reduces the need and cost of WAN capability in your PC.
Like the ThinkPad, the ThinkPhone is wrapped with protection and tested to Military Standard 810H (MIL-STD-810H), as it uses aramid fiber (used in bullet-proof vests), aircraft-quality aluminum, and Victus has been used – the strongest solution by Gorilla Glass.
The Thinkphone is waterproof up to a depth of 1.5 meters for up to 30 minutes. It also has a red button to launch an important application. I generally choose the camera because it’s the one I often need to access quickly. Others may use it to re-implement push-to-talk for police, security, and other uses where instant communication is important (this is supported in the Microsoft Teams Walkie Talkie app).
Designed to embrace remote management, ThinkPhone can be centrally configured and managed to ensure device security and that it is not used improperly, business-oriented computing device There is a specific requirement for Thinkphone has a unique processor called Moto Secure that separates PINs, passwords and cryptographic keys, keeping them in a tamper-resistant environment so bad actors can’t access them.
The ThinkPhone comes with a unique and very small 68W universal charger that will charge the phone in minutes and is also strong enough to power most business-oriented laptops or other USB-C devices – even gaming machines or workstations No.
Lastly, the phone has a high-quality 50MP camera, which should cover most photo needs, whether capturing a personal event or for an insurance investigator or anyone else who needs to make high-quality records. be necessary
The ThinkPhone fills the void in business phones that has existed since BlackBerry and Palm exited the market, and it’s my product of the week.