December 2022


If you want a different approach to how you approach your online work productivity and gaming in 2023, InnoView makes your upgrade options easy with its recently released 27″ desktop monitor.

InnoView’s new desktop display adds to a range of portable monitors, such as the InnoView 15.6″ 4K HDR Touchscreen Portable Monitor we reviewed last spring.

This 27″ full desktop option offers an FHD 1080p gaming display with an ultra-thin screen that is HDMI and VESA capable, has a refresh rate of up to 100Hz, and a contrast ratio of 4,000:1. It also comes with an adjustable tilt stand and built-in speaker.

InnoView 27-Inch VESA and Base

The InnoView can mount or attach to a 27″ VESA mount on the included base. , Image credit: Inovue

The INVPM701/27” FHD/1080P is available from the InnoView Store on Amazon for US$159.99. There is also a 24” version available on Amazon for $119.99. The models have similar characteristics.

inner workings

This large screen features an advanced, ergonomic design and ultra-wide viewing angles that deliver crisp, clear, detailed images from any angle. Its black metal body, sturdy slim metal stand and ultra-thin frame are simple and elegant.

You can adjust the vertical screen angle from -5° to +20°, which reduces the strain on the shoulders and neck during long screen time for work or play.

The maximum display resolution of 1920 x 1080 combined with the 4,000:1 contrast ratio makes the screen content crisp.

Users will find that the 100Hz refresh rate is an asset for playing games and viewing videos and other graphic images. Picture changes are sharp and smooth due to the graphics card and monitor refresh rate being synchronized to eliminate stuttering.

InnoView 27-inch vertical angle from -5° to +20°

The vertical angle of the InnoView 27″ screen adjusts from -5° to +20° Image credit: InnoView

The result is smooth stitched video and real-time motion in fast-paced action scenes. The monitor’s response speed is 8ms, which contributes to the elimination of blurriness, tearing, and ghosting. Its low blue light and HDR technology help relieve eye fatigue over long periods of use.

What I generally consider borderline weak is a desktop monitor’s brightness rating of 250 cm2 (equivalent to 250 nits). However, its very high contrast ratio makes a big difference in improving the overall display.

Coverage of 99% of the sRGB color gamut is well within acceptable standard norms. 8-bit grayscale for over 16.7 million colors on the 27″ monitor delivers vivid detail and superior image quality.

exterior design

This desktop monitor has a matte finish and a black display screen, and works with most common graphics cards.

An HDMI cable is included in the box, but if you use a VGA cable to connect your current monitor, you can use it with this display. Though for a standard setup, HDMI is the way to go.

On the back of the panel are a VGA port and an HDMI port for connecting to PCs, laptops, Chromebooks, game consoles, and other devices. This monitor also has an audio-out port for connecting headphones.

InnoView INVPM701/27

InnoView INVPM701/27″ Rear Port | Image credit: Inovue

Its On-Screen Display (OSD) menu provides access to various use cases. You can switch settings for screen sharing, image or video editing, watching movies, and games.

poor sound quality

My only disappointment is the monitor’s speakers.

To test the video quality, I first connected the monitor using my existing VGA cable. Obviously, the two tiny internal speakers on the 27″ monitor didn’t work at that point because VGA doesn’t carry audio signals.

To test the sound, I connected an HDMI cable to the HDMI port. Still, the results were less than satisfactory. Even after maxing out the onboard volume setting, the output sounded tinny and flat.

I switched the audio output to the laptop’s internal speakers, which resulted in much better sound quality. But neither compared to the deep, rich sounds produced by external speakers connected to my docking station.

If the monitor’s speakers are the only option, gamers and users needing loud and clear audio for video calls or audio playback will be sorely disappointed.

final thoughts

This 27″ monitor is impressive and well worth the purchase price, and its large display improves my normal computing routine.

My primary desktop is connected to a 24″ monitor. My laptop is connected to another 24″ monitor and several peripherals via the docking station. This combination lets me use the laptop’s 15-1/2″ screen as a second monitor, which comes in handy when I need to work with Windows that displays data I’d otherwise need on the larger monitor. Viewing is required when working with open windows.

The 27″ display makes it very easy to display more and larger windows on an external screen. The extra screen real estate provides better productivity and may eliminate the need for smaller laptop screens.

InnoView 27 Inch Monitor

photo by author

My desktop has a touchscreen, but I rarely reach across the desk to touch it. So, I don’t miss having a touchscreen with this InnoView desktop monitor.

One annoyance, however, is the tiny, hard-to-find OSD buttons under the bottom bezel. The plastic buttons at the top are hard to find when my fingers slide around to find them.

Overall, the 27″ desktop monitor from InnoView is the nearly perfect way to increase productivity with a larger monitor. The big picture delivers a more enjoyable computing experience at an affordable price.

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Every year I look back at my Product of the Week choices and choose what I feel has made the most significant impact on my life as Product of the Year. There were too many contenders this year that I’ll cover, but I want to lead with why I’m calling out BlackBerry.

If you’ve been reading me for a while, you know that I’m a big fan of companies doing things right. For example:

  • Cisco’s Country Digital Acceleration (CDA) program at the start of the pandemic proved incredibly useful for getting governments and schools to function while we were all locked down in our homes;
  • IBM’s focus on AI ethics may save us from building hostile AI;
  • Nvidia’s work to create world-class simulations to address global warming;
  • HP’s leadership in capturing and reusing ocean plastics; And
  • Dell’s aggressive examples of dismantling misogyny have caught my interest in the past.

But I was really struck by what was happening in Ukraine this year and I felt that we were not doing enough to deal with the terrible conditions in that country. BlackBerry showed massive resources for the Ukraine war effort and was able to effectively battle-train its security (Silence) and employee security applications (ethoc) which are now far more capable of keeping us safe.

Since much of 2022 has been about fear and vulnerability, choosing the product or company that does the most to reduce that fear across the country is a great way to persuade others to step up and help. Seems to be the best course of action.

While I usually point to Cisco as the gold standard for helping with that state security level, for 2022, BlackBerry’s extreme effort to help Ukraine stood out to me, so this is my pick for the product. like.

More on Blackberry later. Let’s look at the other contenders first.


Three laptops have stood out to me this year:

Alienware M17 R5 Gaming Laptop

If I were more of a gamer than I am, the Alienware M17 R5 would be the easy choice to lead the range, especially once I’ve got the proper drivers loaded and battery life down to something reasonable. When I first fired it up, I got two hours, but after a driver fix, that increased to six. The notebook is good looking, and if I were into first-person shooters where performance really shines, it would rank higher.

Alienware M17 R5 Gaming Laptop Angled Left View

Alienware M17 R5 Gaming Laptop | Image credit: Dell

ThinkBook Plus Gen 3 Laptop

The second was the ThinkBook Plus Gen 3. Again, battery life wasn’t great, but using dual screens and just the wow factor of this notebook make it more than ideal for those of us working primarily at home but don’t want to be locked out. Huh. With a desktop computer in the same room all day.

Lenovo ThinkBook Plus Gen3 17-inch Laptop

ThinkBook Plus Gen 3 17 Inch Laptop | Image credit: Lenovo

The dual screens on this ThinkBook also allow users to do two different things at the same time, such as participating in a Zoom meeting while being power-leveled or watching a video – it’s not always Do it yourself

HP Elite Folio 2-in-1 Notebook PC

The HP EliteBook Folio came out in 2021, but it’s still my favorite laptop. HP came out with a Dragonfly version this year that was Intel- and not Qualcomm-based, but that cut battery life by almost half. HP removed the leather bottom, making the product less comfortable to carry. So, while I would still rank the Folio first for 2022, the fact is that I think the 2021 version is still better suited to the way I work because, sometimes, companies make changes that affect the quality of the product. Not ideal for

hp elitebook folio

HP EliteBook Folio | Image credits: HP

The Snapdragon version of the product doesn’t perform as well as the Intel version, but for how I work — mostly writing, browsing the web, and watching videos while traveling — battery life, weight, and comfort are king. I’ve gone three days on a trip without needing a power supply for this notebook, which is unusual in a good way. Hence, last year’s HP EliteBook Folio was the best used laptop in 2022.

home tech

I have used ChilliSlip products ever since they first came out with ChilliPad. If there’s one solution that ensures I get a good night’s sleep, it’s the ChilliSleep Dock Pro by SleepMe. This product uses water to heat and cool your bed, just like race car drivers and astronauts use it to cool their suits. Whether it’s a hot or cold night, I’m like Goldilocks in the last bed: Perfect.

Chillisleep Dock Pro Large Bed Cooling System

ChilliSleep Dock Pro Control Unit | Image credits: Sleepme

This year SleepMe released a sleep tracker that I haven’t checked out yet that comes with a subscription so that the heat of the bed adjusts appropriately to optimize things like REM sleep. The only recurring problem is that I can’t take this thing with me when I travel. Hotels seriously need something like this because I am always too hot or cold when I sleep in a hotel. Put this product in the “can’t live without” category.

electric vehicles

I haven’t driven these in competition before, but I do drive a 2019 electric Jaguar I-Pace myself. Just before writing this column, I learned about the most terrifying electric car drag race ever. It was between a Lucid Air Sapphire, Tesla Plaid, and a Bugatti Chiron, which cost around $4 million. Oh, they also raced the Lucid against hot-rodded Ducatis (usually because of their high power-to-weight ratio, motorcycles usually dusting cars in these kinds of races).

So far, when it comes to straight-line drag races, Tesla is a winner against almost anything other than Bugatti. Here’s a plaid beating out a track-only dragster:

The Bugatti isn’t that fast, at least not until the quarter mile (top speed is a very different story, but none of us are driving at 250 mph until we’re driving our $4 million car). Do not want to forfeit for life). Long story short, in the race, the Lucid overtook the Bugatti, which beat the Tesla, gaping it, I mean by car lengths – even though the Bugatti has a lot more power.

The reason that electrics can generate a ton more traction is because traction control works better with electrics than with gas cars – and if you can’t put down the power, it doesn’t matter if you have it. how much is Thus, the Lucid Air Sapphire would be my pick for the best electric car in 2022. Plus, the thought of bashing a Bugatti into the lights with a family car brings a huge grin to my face.


The most powerful CPU remains the AMD Threadripper, and the most powerful GPU is Nvidia’s 4090 RTX card. Put those two in the same system and you’ll make your friends drool and your power meter spin like a top.

AMD took the lead in top-end workstations thanks to Threadripper, and I’ve seen people get boosted by their friends for using Intel processors for the first time this year, which is a huge win for AMD.

On graphics, Nvidia’s 4090 RTX is simply a beast which begs the question: why doesn’t AMD make a GPU like Threadripper to match it? Maybe next year, but while Intel is still there as the standard CPU for business, AMD has surpassed Intel in performance.

I’ll be doing a head-to-head on AMD, Nvidia, and Intel GPUs over the holidays, but when it comes to ultimate performance, AMD on CPUs and Nvidia on GPUs lead the pack in 2022.


So far, no one has come up with a phone that I like better than the Microsoft Surface Duo 2. a purple iPhone), more people walk in and ask about my phone by a factor of about eight to one.

The thing is, I’m a reader, and I use my phone to read books when I’m waiting in line, when I’m stuck in traffic, and when I’m waiting at a light. am (not when the car is running).

This phone has become something I never take off because I get bored easily. But if I can crack open a book, the wait time goes by in a flash, and I enjoy the extra attention the phone brings me.

So, for how I use the phone, the Microsoft Surface Duo 2 phone ranks highest. It feels and acts just like a book, compared to other foldable phones I’ve tried — and I must admit that having something more distinctive than your typical smartphone is more important to me.

BlackBerry is the 2022 Tech Company of the Year

blackberry logo

The reason I’m spotlighting BlackBerry, rather than individual products like Cylance and AtHoc, is because it was the company that partnered with several companies to protect the people of Ukraine by deploying thousands of experts to defend Ukraine against the Russian invasion. had stepped in to help in the fight. Its main mission.

The result is that Ukraine is safe, but also that BlackBerry’s products are the only ones in their category that are truly battle-tested. Battle testing is important, as Germany found out recently. Its tanks that were supposed to be invulnerable were anything but – something that would have been problematic if they needed them in battle.

A photo from the BlackBerry Network Operations Center in Waterloo, Canada.

BlackBerry Network Operations Center in Waterloo, Canada | Image credit: Blackberry

There are many hostile states and powerful organizations in the world that seek to harm us, and it is my view that only battle-tested security equipment will be up to the task because only those equipment will be truly tested against the highest threat levels.

We all want to feel secure, but I don’t want a false sense of security, and I want to know how my security works. By helping Ukraine, BlackBerry has ensured that its safety and security products will work in the most hostile of conditions. By doing something incredibly cool, BlackBerry has helped itself and its customers by assuring that its devices are up to the job.

I’d like other tech companies to learn from BlackBerry’s efforts because if ever we needed battle-tested capabilities, it’s now. Thus, BlackBerry is my Product/Company of the Year for 2022. Special credit goes to BlackBerry CEO John Chen, who recognized this critical need for battle-tested security tools and stepped in to provide them with his team.

I hope you all are staying safe and have a happy new year. We’ll be back next week with our predictions for 2023.

Microsoft has announced a hands-on preview for commercial customers of its new Teams premium product designed to make meetings more personal, intelligent and secure.

The premium product includes many attractive features, such as:

  • Using artificial intelligence to provide live translation and intelligent recaps of meetings with autogenerated chapters and suggested action items and insights;
  • Advanced security with the use of watermarks, end-to-end encryption, and sensitivity labels to prevent copy and pasting of chat sessions;
  • Tools for creating and managing high-quality webinars;
  • Virtual Appointment Dashboard to control the end-to-end virtual appointment experience; And
  • Ability to expand company image in meetings by branding background.

“This is an opportunity for Microsoft to open up monetization opportunities beyond Microsoft 365,” said Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm in New York City.

“You’ll get basic-level functionality, but more functionality at the higher price levels,” Rubin told TechNewsWorld.

Race for AI Solutions

The AI ​​feature does many things not done in meetings, such as providing outlines, notes and translations for their audience, said Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm in Bend, Ore.

“I expect this AI component to be the defining difference between platforms in the future,” he told TechNewsworld. “Powerful conferencing solutions are racing to see who can provide the most powerful AI-based solution.”

Intelligent Recap holds a lot of promise for helping organizations get the most out of meetings, said JP Gounder, vice president and principal analyst at national market research company Forrester Research.

“Too often, follow-ups and action items are forgotten after the meeting,” Gounder told TechNewsWorld. “Those who missed the meeting struggle to find the value of the meeting.”

“Intelligent Recap promises to automate the process of extracting follow-ups, action items, and meeting content,” he continued. “It will take some time to learn from real-world meetings, but it promises to increase the value of meetings and connect them to business actions.”

more efficient meetings

In some ways, the new tools in Teams Premium make virtual meetings more efficient than in-person meetings, said Michael Inouye, a principal analyst at ABI Research, a global technology intelligence firm.

“By more efficient, I mean making access to information from previous meetings and follow-up more streamlined and easier,” Inoue told TechNewsWorld.

He clarified that in a face-to-face meeting, any work on the whiteboard may not be included in the meeting notes. Similarly, note-taking is often not shared among participants or may be specialized to an individual’s note-taking style.

“Creating chapters and tagging recorded meetings makes searching through the archives much more efficient,” he continued. “Instead of trying to remember the date of a particular meeting by checking your notes, you can search for a topic or other information of interest.”

“These tools can benefit in-person meetings as well, because those conversations can be recorded and processed in the same way, so it’s not exclusive to virtual,” he added.

Features Too Good for Paywall

New security features in Teams Premium have also drawn praise. Forrester analyst Will McCann-White said, “The security enhancements like copy/paste controls and E2E encryption for groups are all excellent.”

However, he questioned the limitation of features to a premium offering. “It’s strange that these are divided outside of the standard Teams platform,” he told TechNewsWorld.

McKeon-White was also commended for joining the Teams Premium webinar. “There is a great need for offering webinars from a competition point of view and this will help organizations further strengthen an offering,” he added.

While praising the product’s translation feature, he also lamented its limitations. “Live translation is going to be transformative for how organizations communicate,” he predicted. “It’s a shame to see this change inside the paywall.”

One feature of Teams Premium that is getting mixed reviews is its branding feature.

Mark N., president and principal analyst at SmartTech Research in San Jose, Calif. “I think the branding-focused features are interesting and potentially different than what Zoom and Cisco’s solutions are offering,” Vena said.

“It appears that Microsoft is moving toward a more personalized experience with the premium version of Teams, which I think will be useful,” Vena told TechNewsWorld.

“The ability to create more customized experiences will be valued by some users, and I think the ability to add your brand will be valued by users who create video podcasts or conduct webinars,” he said.

ahead of time

While an interesting idea, the brand extension feature could be problematic, stressed Enderle. “Using a tool like this to push a brand requires marketing to have a direct say in the outcome, which isn’t the case here,” he added.

“It would be like providing a medical device without medical oversight,” he explained. “I don’t think you can do a brand feature without deeply involving marketing in the resulting process. That’s not the case here.

Inouye said that branding is usually not prioritized in virtual types of communication and collaboration. “Going forward, if virtual C&C becomes more widespread or more generally, I can see it becoming more valuable,” he added.

“It may be a little ahead of its time,” he continued. “No harm done, but it won’t be a significant selling point.”

Inoue said Teams Premium should help position Microsoft in the communications and collaboration market. However, he added, “it’s hard to say whether this will change the competitive landscape in a meaningful way, at least not yet.”

“Companies have reduced virtual events, which means a company may see less value from a more integrated solution,” he explained. “For a handful of events going with a third party can be as good an option as a more integrated solution.”

word of caution

Vena argued that Microsoft is playing catch-up in the video conferencing space as Zoom became the market leader during the pandemic, focusing on ease of use.

“But Zoom continues to face protests over security concerns, and Microsoft has a perceived advantage when it comes to protecting privacy,” he said. “This new solution should move the ball forward in increasing its appeal to Teams, especially with enterprise and SMB users.”

McCown-White said all of the enhancements are logical and add value to the Teams platform. “My biggest issue with Microsoft’s approach is they compartmentalized behind a paywall,” he said.

“Any time AI/ML features are divested outside of a platform, it provides an opening for competitors,” he said.

There’s a lot to like in this rollout, as Microsoft continues to evolve its AI to deliver more valuable features, noted Wayne Kurtzman, vice president of collaboration and communities research at IDC, a global market research company.

However, he cautioned: “Microsoft will need to add more benefits to maintain the premium value, as some of their competitors are likely to include some of these features in their core product. Regardless, feature innovation is likely to maintain a high velocity.

The cyber security research company reported on Tuesday that there has been a significant increase in ransomware and distributed denial-of-service attacks from October to November this year.

NCC Group reported a 41% jump in ransomware attacks in November, from 188 in October to 265, making November the most active month for the malware since April.

During the same period in 2021, the report continued, the increase was lower (4%), but the totals were higher – 314 for October and 328 for November.

The report states that the Conti and Payasa gangs probably contributed heavily to the ransomware threat landscape at that time. Both the gangs have either disbanded or are now separate.

Seasonal changes in ransomware attacks are common, noted Marcus Smiley, CEO of Epoch Concepts, an IT solutions provider based in Littleton, Colo.

“Ransomware attacks have increased during the holiday season since at least 2018,” Smiley told TechNewsWorld.

“The simplest explanation is that companies cease operations at the end of the year, making them less vulnerable to cyberattacks than usual,” he said. “This is a logical time to launch new ransomware campaigns.”

“There’s definitely an increased risk of attacks during the holiday season,” said Morgan Demboski, a threat intelligence analyst with IronNet, a network security company in McLean, VA.

“Threat actors attempt to take advantage of a potentially low cyber security posture and response as employees are out for the holidays,” Demboski told TechNewsWorld.

In 2021, there was a decline in ransomware attacks in the fourth quarter as threat actors focused on quality, not quantity, James McQuigan said. A security awareness advocate at KnowBe4, a security awareness training provider in Clearwater, Fla.

“However, this year, there has been an increase in attacks targeting the health care, education and retail sectors,” McQuigan told TechNewsWorld.

A malware for all seasons

In general, attacks can often be tracked back to specific time periods, which makes it difficult to mix them with expected, legitimate communications or maximize the chances of a large payout, explained Mark Guntrip, Senior Director of Cyber ​​Security Strategy at Menlo Security. make capable. , a cyber security company in Mountain View, California.

“Attacks against agricultural companies at harvest time have drawn warnings from the FBI,” Guntrip told TechNewsworld. “There have also been attacks against game makers close to a big launch and candy makers before Halloween and the holidays.”

While there can be seasonal spikes in ransomware attacks, experts say the practice will continue to increase no matter the time of year.

Ransomware Regional Analysis – November 2022

Chart of ransomware attacks by region in November 2022

As seen throughout the year, the top two regions globally targeted by ransomware in November were North America, followed by Europe. (Source: NCC Group Monthly Threat Pulse)

“Ransomware attacks have increased and will continue to increase in 2023,” Guntrip said.

“From attacks on critical infrastructure to individual businesses, it is clear that in today’s threat landscape, no one’s system is secure, and cybercriminals show no signs of slowing their efforts,” he said.

“The level of success and subsequent money paid out following an attack is a clear attraction for threat actors to increase their focus on ransomware,” he added.

extortion is gaining popularity

The increased opportunities are contributing to the rise in ransomware attacks, maintained Smiley. “Today’s organizations have more connected surfaces than ever before, thanks to IoT and remote employment,” he added.

Another factor is motive. “With increasing geopolitical conflict around the world, there is more activity on the part of nation-states and politically driven actors,” he observed.

“Yet another factor,” he said, “is the growing number of ransomware-as-a-service groups that offer their services to less sophisticated cybercriminals for a fee.”

Demboski explained that the “as a service” offering makes ransomware a low-effort, low-risk alternative to generating criminal profit.

“The availability of various ransomware families through Ransomware-as-a-Service, combined with other readily available services such as Phishing-as-a-Service and Initial Access Brokers, has created a great opportunity for cyber criminals to acquire credentials and ready-made Buying access has become much easier for organizations, in essence giving them all the necessary ingredients to launch an effective and damaging ransomware attack,” he said.

A troubling trend that will further fuel ransomware attacks is the use of ransomware for extortion.

“With the opening of ransomware in recent months, there have been several cases of ransoms not being collected after payment and data being held hostage for future extortion,” said Timothy Morris, chief security advisor at Tanium. An endpoint management and security platform in Kirkland, Wash.

“It takes into account the extortion trend,” Morris told TechNewsWorld. “This is easier to deal with than the logistics of ransomware keys and the management of encryption/decryption, which can create technical support issues that damage the criminal syndicate’s ‘reputation’ if they go down.”

DDoS attacks are on the rise

As noted in the NCC report, in October, distributed denial-of-service attacks continued to rise, with November seeing 3,648. A major target among them was the United States with 1,543 attacks.

The reasons for the US being the most targeted include the large attack surface and the current geopolitical tensions in the country, which show no signs of easing, the report pointed out.

It added that given the timing, the US strikes could be aimed at disrupting the midterm elections.

NCC’s Global Head of Threat Intelligence, Matt Hull, predicted that DDoS attacks would continue to increase.

“However, as more organizations become aware of the growing threat, it will be interesting to see how malicious actors who execute DDoS attacks are combated,” he said in a statement. “DDoS is not a new attack type, and preventive and defensive measures are more widely available and affordable than ever.”

DDoS Ransomware Isn’t for the Crowd

While denial-of-service attacks were common with some cybercriminal groups, DDoS attacks related to ransomware have decreased, McQuigan said.

“This action may result in the victim organization being blocked from using the Internet to access the Tor network, making it very difficult to make payments,” he explained.

“If they start denying service,” he continued, “that’s to tell the organization that they are still susceptible to other attacks to continue to pose a threat.”

Data breaches seem to be less of a concern than DDoS attacks compared to malware and phishing because DDoS attacks typically do not result in the theft or loss of sensitive data, observed Casey Ellis, CTO and founder of Bugcrowd, an operator of the Internet. Crowdsourced bug bounty platform.

“While DDoS attacks can cause significant disruption to company operations, they do not pose the same risk to the privacy, integrity, or availability of critical data as other types of cyber attacks,” Ellis told TechNewsworld. “DDoS attacks are less sophisticated and easier to defend against than data breaches, malware and phishing attacks.”

I just finished a series of CES previews by PC vendors, and I can easily say that with the products I saw, Lenovo is likely to win at CES this year. I can’t tell you why or what they’re announcing, but it got me thinking about why CES might be more important than I thought if Lenovo’s using it like that.

I’ve never been a fan of CES because it comes too early for back-to-school or the next holiday shopping season. In addition, it spoils the holidays for those who have to dress up to attend the event, and with a tri-monster underway, it could affect attendees for the worse. People in my age group (my wife would suggest I add the word “advanced”) should participate remotely, as I would because of the risk of serious illness.

But after watching Lenovo’s pitch for its announcement at CES next month, I realize that for those who truly innovate, CES has the potential to set the bar for the rest of the market and take an undisputed leadership position for 2023. Might be the perfect show for that.

Let’s talk about CES and market leadership this week, and we’ll close with our product of the week, a new two-card line of graphics cards by AMD that’s blowing everything else out of the water at the moment.

problems with innovation

We love to talk about innovation, but innovation refers to finding a problem that we cannot fix using existing approaches and technologies. After decades as an analyst, it seems to me that most innovation is more about trying to fix a problem than an existing tool that generally works better.

When innovation emerges, it is because it solves a problem that existing tools either cannot handle or does it in a better way than traditional tools. In other words, innovation for its own sake is stupid. However, when applied to an unsolved or poorly solved problem, innovation can be disastrous if people are convinced that it brings vastly better results.

resistance to change

This brings up the second problem with innovation: it requires high marketing, because with all the hype around innovation, we don’t like change.

We get comfortable with things and can get upset when faced with change. To some extent, it is related to age. The younger you are, the more likely you are to accept and even inspire change. The older you get, the more you cherish stability and tradition. But regardless of age and tolerance for innovation, if someone can’t show you why the innovative product is better in a compelling way, young people probably won’t buy it either.

risk factor

Finally, innovation is risky. When it comes to long-lasting products, you know a lot about what the market currently accepts because the existing product is selling. But when you innovate, you’re guessing what buyers want that they’re not getting, and the risk that you can be wrong increases astronomically.

This introduces risk because you can be wrong. Your company should be tolerant of risk-taking because, despite being written about the need to take risk, most companies reward risk-taking rather than risk-taking.

For example, I once met with the CEO of Ford, who talked about changing Ford’s culture about risk-taking, but then pointed out that if someone took a risk with Ford’s pickup truck, the F-150, That was Ford’s mainstay, and got it wrong, they would be shot.

Obviously, he didn’t understand the risk-taking at all because the message he was conveying was that Ford really wasn’t willing to support it. The F-150 would stand as an example to others, even if whatever the CEO said, he was not on board with the idea.

In short, you either support risk-taking or you don’t. Granted, risks have to be justified, but if you focus on limiting risk-taking, you will kill innovation. (I should point out that the CEO I met was forced out of Ford several years ago.)

Setting the Bar for Tech Innovation

CES is arguably the place to take the biggest risks because it’s the first major technology show of the year. It set the bar for the year in technological innovation in some markets, including automotive. While we don’t think of it as an auto show, when it comes to technologies like in-car entertainment and autonomous driving, this is where you see those advancements firsthand. Even focused car shows are subject to CES.

Historically, tech vendors haven’t really geared up for their most innovative pushes in January, so it’s not until mid-year that we see the most interesting stuff. As mentioned, this year, I think Lenovo will overwhelm other vendors as much as it did with its Threadripper workstations and aggressive use of water cooling in the professional space. By showing it off at CES instead of later in the year, marketing (which is working impressively) should have the resources to do the heavy lifting.

Used right, a company can put up a tough fight at CES and be the talk of the industry for next year if it rocks hard enough. Granted, it comes with risk because if the market doesn’t agree with where you innovated, you could dig a hole that will take time to dig out. I’m a big believer in swinging for the fences because if you don’t, you’ll never be able to hit that home run.

Lenovo has been moving steadily towards market leadership of late. The shots it’s taking are risky, but it’s shown it can execute, so keep your eyes on Lenovo. I think you will look at the company differently after the show.

wrapping up

I have a newfound respect for CES, and I think about how it could be even more powerful than it currently is. Being the first major tech show of the year, it sets the bar if the presenting vendors aggressively pursue innovative solutions to problems that have not only not been addressed but were not even known to customers that they had.

Done right, a vendor in a variety of markets, including automotive, appliances, personal technology, PCs, and, increasingly, robotics, can tear apart its competitors like Apple did a few decades ago with smartphones and rule the market. Was.

Lenovo is taking that shot this year, and keep an eye out for Lenovo when it gets off the floor at CES. I think it will surprise the market and show how other vendors can use the show to get ahead of their competitors. So just like that, I get to what CES should always have been: the one show to rule them all (Gollum says “hi”).

tech product of the week

AMD RX 7900 XT/XTX graphics card

AMD woke up the gaming world with two graphics cards, the RX 7900 XT and 7900 XTX, that are priced well above their suggested retail price, which sadly has largely sold out and is going for a hefty premium. have been

They look great in a case and show how far AMD has come in the competitively priced GPU space.

AMD Radeon RX 7900 XTX Graphics Card

AMD Radeon RX 7900 XTX Graphics Card | Image credit: AMD

These are truly impressive graphics cards, enhanced by a software driver solution that makes management easy for both professional and amateur gamers alike.

gamers choice

I’ve been watching gaming forums where the dialogue about AMD (both CPU and GPU) has gone from viewing the company as a value player in the space to being the king of performance. I’m a little surprised on the CPU side, not because AMD’s Threadripper CPU isn’t awesome, but because gaming largely depends on GPU performance these days. But many gamers are making fun of their peers who are no longer running AMD CPUs, which shows how much AMD’s image has changed over time.

Utilizing a balance of absolute performance, plug-and-play installation ease, high color accuracy and advanced chiplet technology, these cards set a new bar for gamers, and gamers love them so much they bought out the existing supply Is. So, you might want to wait a little longer before buying one of these cards as prices are getting worse due to lack of supply.

Unlike some other more expensive competing parts, these do not require special connectors, fit most cases, and consume very little power, which helps us keep our rising energy costs down.

If you love gaming and want the best performance for the money at anywhere close to suggested retail, these new AMD cards are a tremendous deal and represent a potential new era for AMD as a power player in the GPU space. We do. At the same time, they were a wake-up call for Nvidia, which went in a very different direction.

In conclusion, like the market, I’m very impressed with the AMD RX 7900 XT and 7900 XTX cards, making them my products of the week.

The opinions expressed in this article are those of the author and do not necessarily reflect the views of ECT News Network.

Social media platform TikTok is now facing efforts from Congress to shut down its operations amid ongoing talks with the Biden administration about data security and surveillance.

Following TikTok’s secretive launch of its retail sales integration in November, Sen. Marco Rubio, R-Fla. announced bipartisan legislation on Tuesday to ban the popular China-sponsored app from operating in the United States.

The new bill follows Rubio’s pushback at the White House in May for not addressing concerns over the app’s ties to China-based parent company ByteDance and the Chinese government’s approach to surveillance through technology. Rubio issued a statement urging President Biden to clarify that the TikTok shop would not be allowed to operate in the United States.

The law increases pressure on ByteDance, as the US fears the app could be used to spy on Americans and censor content. If approved, the effect could have far-reaching effects on influencers, social media users, and companies using it for marketing purposes.

Rubio’s bill would block all transactions with any social media company from or under the influence of China and Russia, according to a news release from Rubio’s office. The announcement said Republican Mike Gallagher and Democrat Raja Krishnamoorthi sponsored a companion bill in the US House of Representatives.

Cloud Insight can clean up the data flow

Congressional hearings on TikTok may reveal how much security and compliance with data privacy rules is at stake with Oracle, which provides cloud storage services for TikTok’s domestic operations.

Platform executives revealed in June that its US traffic goes through Oracle’s servers, and TikTok executives also said it maintains its own data backups.

Oracle did not respond to inquiries about compliance with its data collection practices with TikTok. But the company could have a significant impact if the congressional hearing pursues clarity about TikTok’s handling of US data distribution and storage, agreed Luke Lintz, CEO of HighKey Enterprises, a Canada-based digital marketing and social media management company. .

“TikTok poses a real threat when it is collecting and storing more data points about users than any other social media platform. A full audit of Oracle’s data storage is likely to take place to look at the exact agreements and policies between ByteDance and Oracle,” Lintz told the E-Commerce Times.

why worry

The proposed ban law, titled “Averting the National Threat of Internet Surveillance, Repressive Censorship and Influence, and Algorithmic Learning by the Chinese Communist Party Act (Anti-Social CCP Act),” would block and restrict all transactions from any social Will protect Americans by doing so. Media companies in or under the influence of China, Russia and several other foreign countries of concern.

“The federal government has yet to take a single meaningful action to protect American users from the threat of TikTok,” Rubio said in the announcement. It’s not about creative videos — it’s about an app that’s collecting data from hundreds of millions of American children and adults every day. We know it is used to manipulate feeds and influence elections. We know that this is the answer of the People’s Republic of China. No more time to waste on meaningless conversations with the CCP-puppet company. The time has come to ban Beijing controlled TikTok forever.”

Representative Gallagher called TikTok a “digital fentanyl” that is addicting Americans, collecting their data, and censoring their news.

According to Gallagher, TikTok is also an increasingly powerful media company that ultimately reports to the CCP. He said that China is the biggest enemy of America.

“Allowing the app to continue to operate in the US would be like allowing the USSR to buy the New York Times, the Washington Post and the major broadcast networks during the Cold War. No country with the slightest interest in its own security, Which is why it’s time to ban TikTok and any other CCP-controlled app before it’s too late.”

The Chinese Communist Party and other adversaries abroad seek any advantage against the United States through espionage and mass surveillance. Noted Representative Krishnamurthy said it is imperative not to allow hostile forces to potentially control social media networks, which can easily be weaponized against us.

“The bipartisan ANTI-SOCIAL CCP ACT is a strong step forward in protecting our country from nefarious digital surveillance and influencing the operation of totalitarian regimes. Recent revelations about the depth of TikTok’s ties to the CCP highlight the need to protect Americans from these risks before it is too late,” he said in the announcement.

Support for TikTok Ban Widens

Recently, Maryland, South Dakota, South Carolina and Texas have banned the use of TikTok on government equipment, citing potential national security threats. On Monday, Alabama and Utah also barred the use of the TikTok app on state government equipment and computer networks due to national security concerns.

Discussing the expansion and security concerns of TikTok Shops, Laura Perez, Global Director of B2B Communications for TikTok, told E-Commerce Times that the company was in active talks with the US government to address some of their fears. He added that TikTok was transparent about the issues it had with its brand and merchant partners.

As of the writing of this article, neither Perez nor other TikTok officials have responded to our request for comment on the potential banning law. However, an unnamed TikTok spokesperson pointed out elsewhere that the national security review and politically motivated ban of TikTok was troubling and would not advance US efforts to enhance national security.

Charles King, principal analyst at Pund-IT, suggested that despite growing support for banning TikTok’s operations in the US, negative reactions from the platform’s massive user base could become an issue.

Tik Tok owner ByteDance’s reliance on the Chinese government and how the company handles user information has been a concern for years, he agreed. But after the GOP’s below-expected performance in the midterm elections, there is finally growing apprehension among politicians.

“If TikTok users old enough to vote are angry enough, they could voice their displeasure in the 2024 elections,” King told the E-Commerce Times.

possible pushback possible

Banning Tiktok will no doubt affect the growing use of social media marketing. This will be hugely impactful and disruptive, especially for companies targeting the younger consumers who make up the vast majority of Tik Tok users and influencers, King observed.

“It is difficult to predict which alternative platform millions of TikTok users will choose instead,” he added.

Lintz said banning TikTok would have little effect on the trajectory of other outlets. The increasing use of social media year after year will remain unchanged.

“Currently, the average social media user uses 6.6 different platforms, which clearly indicates that users are rarely committed to one platform,” he told the E-Commerce Times.

However, Lintz anticipates a massive backlash, primarily from content creators and companies who have spent hundreds of thousands of hours building their audiences.

“Some businesses and individual brands have paid us hundreds of thousands of dollars over the years to build their brands with TikTok-specific videography, daily posting and growth strategies. If they ban it, it will all disappear overnight, leading to extreme resentment,” he offered.

Concerns grow beyond user responses

Matthew Marsden, vice president at endpoint management company Tanium, said some could argue that TikTok is dangerous because of the influence of social media on the younger generation.

“There is an even more real possibility that the popular platform is backed by the Chinese Communist Party (CCP) and used to conduct influence operations and collect sensitive personal and biometric data,” Marsden told the E-Commerce Times.

TikTok’s privacy policy states that they may collect biometric identifiers and biometric information as defined under US laws, such as faceprints and voiceprints. Marsden said the app can also share the data it collects with others.

“This is incredibly worrying because the CCP can easily coerce China-based companies to share information to support the party’s objectives,” he said. “The Chinese intelligence strategy is focused on long-term objectives and is driven by the continuous collection of data.”

why worry?

TikTok’s vast user data collection now includes commerce and purchase information combined with biometrics and activity tracking. Marsden warns that all this gives detailed intelligence to be used in the operation.

“This data can be leveraged to provide targeted, timely and often personalized psychological operations against individuals or groups of citizens. This has been seen in recent years during election cycles and politically charged events,” he said. Explained.

Perhaps an even more important concern is that TikTok users can no longer trust that an app or website will keep their data secure. Proactive measures are necessary as cybersecurity threats become a pervasive aspect of our daily lives, offered Craig Luray, CTO and co-founder of cybersecurity software firm Keeper Security.

“There are also concerns about who has access to this data, especially when it’s a nation-state,” Luray told the E-Commerce Times.

Need other actions?

Mike Parkin, senior technical engineer at Vulkan Cyber, suggested that two separate issues may be involved. His company provides SaaS solutions for enterprise cyber risk mitigation.

“Opening an online marketplace is a natural evolution of the TikTok e-commerce space and a fusion of marketplace platform and social media influencers. Whether or not social commerce itself and TikTok getting into that market is a good idea is a different question,” Parkin told the E-Commerce Times.

Lintz doesn’t think banning TikTok is the right solution. The impact on American content creators and businesses that make a living from TikTok could be dire. “I believe the right solution is to set guidelines for a US majority stake in TikTok,” he said.

A new analysis of data from the FBI’s Internet Crime Complaint Center (IC3) shows that Nevada has the most cybercrime victims by a larger margin than any other state in the union – 801 per 100,000 Internet users, four times the national average. .

An analysis by Surfshark, a privacy protection toolset developer based in Lithuania, states that the most common cybercrime committed in Nevada is identity theft, which may be because it is home to Las Vegas.

“With Nevada, it is easy to predict that identity thieves are targeting tourists who gamble,” said Mike Parkin, a senior technical engineer at Vulkan Cyber, a SaaS for enterprise cyber risk prevention in Tel Aviv, Israel. one provider told TechNewsWorld.

In 2021, Surfshark analysts said, there were 9,054 victims of identity theft in Nevada or 49% of all cybercrime victims.

Other states with high cybercrime victim rates per 100,000 Internet users include Iowa (342), Alaska (322), and Florida (293).

“These statistics from the FBI’s IC3 division help paint the overall picture of identity crimes committed each year in the US,” said James E. Lee, chief operating officer of the Identity Theft Resource Center (ITRC) in San Diego.

“When you add up the more than 1.4 million reports of identity theft filed with the FTC in 2021, the 15,000 ID crime victims who contacted the ITRC in 2021, and the 190 million victims of data compromise tracked by the ITRC in 2021, So you start to look at the enormity of the problem presented by identity crimes,” Lee told TechNewsWorld.

“The bottom line is this: There are more identity theft crimes reported each year in the US than all other crimes except theft combined,” he said. “And the volume and velocity of identity crimes continue to increase, along with their financial impact.”

purp hotbed

Nevada is also a hotbed for cybercriminals, with 150 cybercriminals per 100,000 Internet users, nearly three times the national average, according to analysts.

He explained that although threat actors outside the United States commit many cyber crimes, the FBI has identified a significant number of cyber criminals within US borders. In most cases, the FBI can identify the specific state where a cybercriminal is located, allowing them to see which states have the most cybercriminals per capita.

Only two other states reached triple digits in percentage per 100,000 Internet users: Delaware (120) and Maryland (113).

“It is interesting that Nevada had both the highest victims and highest offenders, while Nevada was in the bottom three in terms of victim harm,” Parkin observed.

According to analysts, the average victim of cybercrime in Nevada loses $4,728 per scam, while scammers average $4,280 per swindled in West Virginia and $3,820 in Iowa.

“Without a deeper analysis, it is difficult to say why the numbers are trending this way,” Parkin continued, “although Nevada is unique in demographics, local culture, and major industries, which may all play a role.”

badlands bad men

“Cybercrime is a growing concern in Nevada and across the country,” said John T. Sandler, spokesman for Nevada Attorney General Aaron D. Ford.

“Our office has conducted extensive campaigns to educate Nevadans about the many different ways scammers like to target residents in their daily lives,” Sandler told TechNewsWorld. “These include phishing, romance, solicitation, gift card, holiday and government fraud scams.”

“AG Ford also joins a bipartisan coalition of attorneys general urging the FTC to adopt a national rule targeting impersonation scams,” he said.

While Nevada has the lowest losses for cybercrime victims, North Dakota has the highest losses at $31,711 per scam.

Analysts said studies have shown that the two most vulnerable age groups to cybercrime are youth under 25 and people 75 and older. He argued that 41% of North Dakota’s population is in those age groups which may contribute to that high loss figure.

However, Parkin pointed out that North Dakota’s small population, 774,948, may have influenced the statistics in the analysis.

Although the most profitable cybercrimes nationally are fund transfers via email and fake investment schemes, this is not the case in North Dakota, where 50% of money lost in cybercrime – $12.1 million – was committed by pretending to be friends or family. Lost to bandits, or romantic online relationships.

Other states with high per capita losses from cybercrime include New York ($19,266), South Dakota ($19,065), and California ($18,302).

Seniors most targeted

The analysts also revealed that the average cyberthief clears $14,048 per scam, but that too, from a state between Colorado ($33,605), Louisiana ($31,064), New York ($29,919) and Wyoming ($27,918) There can be a lot of ups and downs in other states. Highest. Among the lowest were West Virginia ($2,630), Nebraska ($4,148), Montana ($4,327), and Connecticut ($4,394).

In states where criminals commit the most thefts, cybercriminals are increasingly targeting small to medium-sized businesses with financial capital, analysts said.

He said the most profitable cybercrime in New York was investment scams, accounting for 34% of all money lost due to cybercrime in 2021. By comparison, only 19% of all money swindled through cybercrime nationwide in 2021 were investment scams.

Analysts said that the age group most prone to cyber crimes are seniors. In 2021, $1.7 billion is expected to be paid to 92,371 Americans age 60 and older.

Analysts say that while senior citizens have been the worst hit by cybercrime, other age groups have been disproportionately victimized. For example, people in the 40 to 49 year old group represent only 12.4% of the population, but account for 20.8% of all cybercrime victims in the United States. On the other side of the coin, people under the age of 20 represent 24.8% of the population, but only 3.5% of cybercrime victims.

There are also some variations by state, analysts said. For example, in 16 states, the most targeted age group was 59 and under, and in Iowa, the most targeted group was 20 to 29-year-olds.

“From a ‘who can I steal from’ perspective,” Parkin said, “children and the elderly are probably easier targets than people in the 40 to 49 range, but they are likely to have fewer resources to target.”

Analyzing cyber crime on a state-by-state basis can be useful for criminals, he said. “Understanding victims and target demographics can be used to develop specific techniques to help prevent attacks,” he added. “It may also help to understand why attacks are more or less effective in different regions.”

An interesting thought occurred to me over Thanksgiving vacation thousands of miles from my home in Silicon Valley. While I do most of my work on the 2021 M1-based MacBook Pro, I occasionally need access to a Windows PC for specific applications that aren’t available on macOS.

My recent problem was that my Dell XPS 13 Plus was back in California because I didn’t want to take two laptops with me on vacation. I suspect I am not the only one facing this challenge.

While Apple’s macOS has grown in sophistication and capability over the past decade — especially if you have an iPhone or iPad and enjoy the benefits of an “ecosystem” — many users may need access to Windows-only apps. . Or, more generally, features that may not be available in the macOS versions of these apps. The latter is the category I regularly fall into.

Most companies have adopted both macOS and Windows to give users a choice at the business level, even though Windows is the dominant OS in the corporate space. After all, Windows PCs are generally more affordable than their Mac counterparts. Windows PCs are also somewhat easier to manage and secure from an enterprise fleet perspective, a selling point that appeals strongly to CIOs.

Windows apps may differ from Mac counterparts

Although the number isn’t huge, some Windows apps don’t have equivalent macOS versions. Many of these apps are relatively niche as they are development tools or applications written specifically for Windows. In all likelihood, this is an issue that won’t affect most mainstream users.

Legacy apps like Pinnacle Systems’ Studio, a video editing app that’s been around for more than a decade, don’t have an equivalent macOS version. It is always a good practice to make sure that you are using an app that is available on both macOS and Windows.

Nevertheless, frustrating problems can still occur when an app appears to be available for both macOS and Windows. For example, some feature specifics in Microsoft Office apps: there is no universal inbox support in the Windows version of Outlook and the inability to have an embedded YouTube player in the Windows versions of Word and PowerPoint.

These links will help explain some of the specific feature differences between the Mac and Windows versions of the Office 365 apps: Outlook | power point.

Admittedly, the list of differences in features isn’t huge, but these differences can be annoying, so having access to the Windows version of Outlook can be helpful.

Based on my conversations with Microsoft insiders, the company’s ultimate goal is complete feature parity between the macOS and Windows versions. However, in my view, this may not be the case for long.

All this leads to my contention that the ability to run Windows on a Mac is always a convenient backup plan should you want access to native Windows apps.

Bootcamp Great, With Limitations

Apple realized that situation in 2006 when it released Boot Camp. At the time, macOS had a much smaller market share than it does today, and it did not enjoy the wider app availability of Windows.

Boot Camp provides the ability to create a dual boot, where you can easily use either Windows or macOS, although not at the same time.

For some users, this is an attractive solution. But there are some significant challenges with this approach.

First, you won’t be able to go back and forth between Windows and macOS to share content in real-time. More importantly, Boot Camp only works with Intel-based Macs. This scenario is less appealing because Apple has clearly messaged that its desktops and laptops will run Apple Silicon in the future, starting with the M1 chip.

Therefore, if you recently purchased a Mac with an M1 or M2 processor, the Boot Camp option isn’t available to you.

Parallels offers the best of both worlds

For the past several years, I’ve used Parallels, a popular software utility that allows you to use Windows on a Mac by creating what’s known as a virtual machine. Technically, the Mac shares the computer’s resources with the Parallels virtual machine(s) and allows the Mac to operate as a standalone device.

There are many advantages to this approach. Right from the start, Parallels has allowed you to run multiple operating systems, not just Windows. You can also use various iterations of Linux, although this may be too “advanced dance lessons” for most mainstream users who need occasional access to Windows.

The other advantage I find enjoyable is that Parallels removes the need to boot into Windows or macOS. Parallels has a cool feature called “Coherence mode”, which allows you to run Windows programs in a macOS environment.

However, for usability reasons, you may just want to run Windows in a separate window (no pun intended). You can also easily copy, cut, and paste content such as files, images, videos, etc. between the two operating systems.

Parallels on a Mac computer running Windows 11

The Mac notebook is using Parallels to run the Windows 11 operating system in a dedicated window in macOS. (Image credit: Parallels International)

Parallels is not the only software utility on the market that can do this trick. VMware offers a comparable utility called Fusion. But Parallels’ advantage over Fusion is that it works on both Intel and Apple M-based Mac devices.

analyst view

I believe the ability to run Windows on a Mac is one of the most unheralded stories in the PC space and deserves more attention.

As I’ve written before, this feature attribute “How did I live without this ability?” comes under the category of I do not consider this an exaggeration, as many consumers cannot afford a Mac and a Windows PC. Often, it is an either/or situation dictated by affordability considerations.

While I don’t use Parallels every day, the convenience of accessing Windows apps without the need for a separate PC has been a game-changer for me.

What is also surprising to me is that Windows runs smoothly on the Mac. While the major PC OEMs (primarily HP, Dell, and Lenovo) have made great strides in improving the overall user experience with driver and firmware updates, I’ve had my fair share of upgrade challenges when updating Windows.

Because Parallels runs as a virtual machine on your PC, Windows runs more smoothly without the “hiccups” that driver updates will sometimes cause.

some exceptions

Still, running Windows on a Mac using Parallels isn’t for everyone. This approach won’t cut it if you’re a hardcore gamer, as most popular PC games require discrete graphics and multi-core processors from Intel or AMD, which the virtual machine approach isn’t optimized to address.

I also wouldn’t recommend Parallels to Windows users who are video content professionals, as Windows apps running under Parallels will disappoint from a performance perspective.

Also, keep in mind that if you have an Apple Silicon-based Mac, it will only run the Arm-based version of Windows, which has limitations. Drivers for hardware, games, and apps will only work if they’re designed for the ARM version of Windows. From a practical point of view, 64-bit (x64) apps will not work. You have to be careful and check whether a specific Windows app requires 64-bit support.

Nevertheless, there are a significant number of mainstream users with basic Windows productivity application needs who may be easily satisfied with the capabilities that Parallels provides for Mac users.

Interestingly, overall PC growth has been flat over the past few quarters following a pandemic-related market surge in 2020, 2021 and early 2022, but Apple has paid significantly more for its computers versus comparably configured PCs. It has continued to increase its share irrespective of the prices.

Apple’s Ecosystem Advantage

The tight integration between the iPhone, iPad, and Mac continues to resonate with many users. A great example of the strength of this ecosystem is the exclusive native text/SMS messaging service on the Mac, which is not available on the Windows platform.

If you’re an Android smartphone user, the advantage of the Apple ecosystem is gone as many apps allow you to access Android text/SMS messages on your Mac.

Mac users know what I mean when they consider the convenience of using a keyboard on a computer to send iMessage or SMS. Apple, in my view, is unlikely to ever deliver a “key to the kingdom” for that specific feature.

Equal Productivity Allowances

Putting the ecosystem element aside, more Mac users should consider using Parallels to expand their overall productivity if they need regular access to Windows.

At $99 for Parallels’ standard edition, it’s a cheap way to avoid buying a dedicated Windows PC — and that scenario may ultimately be what scares the dickens out of big PC makers.

Will using Parallels eliminate the need to buy an independent Windows laptop? Because of the caveats above, the answer is not clear. If you’re a “power” Windows user, you may need a lot more performance than the virtual Windows experience can provide.

However, the reality is that there are a non-trivial number of Mac users with occasional access to Windows for productivity applications who could benefit from a virtual operating system experience to avoid the hassle and expense of owning a separate Windows PC. Huh.

‘Tis the season for giving when it’s even fun to imagine things that, at least remotely, seem like they’ll be fun for you.

For example, imagine arriving at your high school reunion and stealing the show because of the car you arrive in, attending a business beach event on your own private submarine, or having a home that reflects both worlds. and was so awful the people you went to dinner with will talk about watching it as a life-changing experience.

The Dream is cheap, and with interest rates as high as it is, it’s probably an excellent alternative to buying what you can’t afford. There’s no monetary limit to what you can do as long as you’re dreaming, so here’s my list of five Christmas gifts that are more fun to dream about than actually own. (Some of these aren’t even for sale, but you can still dream about them).

Like my previous column, there will be no designated product of the week as they will all be eligible for that selection.

Here they are listed in no particular order of preference.

1. H2ome

Looking at this underwater house reminds me of the scene in the first James Bond movie, “Dr. No,” where Bond is looking out the dining room window, which is underwater. Dr. No says, “Two million dollars, that’s what everybody wants to know, how much does it cost, two million dollars,” and the view is not nearly as good as the view out the bedroom windows of this house .

This 3,600 sq ft h2OME has a place to live underwater.

H2OME Underwater Living Space

h2OME | Image credit: US Submarine Structures

If you are concerned about global warming and related flooding, then this house is perfect for you as it is already under water and running fine. If you’re on a budget, you can get an inexpensive missile silo home, but it’s a bit of a $550,000 pricey fixer-upper and will likely be a nightmare to remodel.

As the influencers go home, h2An OME price of $10M almost seems cheap, although it would be incredibly impractical if you didn’t also have a high-speed amphibious aircraft for commuting. But wait. Many of us are working remotely now, so who says you have to quit? Amazon Prime may have trouble delivering to this address, but you can train dolphins to pick up your gifts. What else are you going to do to pass the time?

2. Regent Seaglider

Since you need some way to get to and from your undersea paradise, why not travel green with Regent Seaglider? This all-electric plane carries up to 12 passengers — if you want to pick people up for dinner or need room to buy food for a year — and it’s undergoing testing as we speak. Is going through.

Regent Viceroy 12-Passenger Seaglider

Viceroy 12-Passenger Seaglider | Image credit: Regent

The limits are reportedly sharp, reaching $7 billion. They’ve already sold 365 of them, costing around $20 million each (hey, we’re dreaming, aren’t we?), and it’s also being designed to have a smaller sibling to a larger 100-seat plane .

Imagine pulling up to your undersea mansion in one of these pups, almost silent, very green. It can be charged by tidal generators, which should work better than solar panels or windmills, and it’ll get you back to shore and in style.

3. James Bond DB5 Goldfinger Aston Martin Reproduction

While most of us would struggle to buy a $17,000 wall hanging for this car, for only $4.8 million, you can get a new build from Aston Martin.

Movie cars were never built to drive, and the original DB5 would be a pain to own, but a new one will be relatively reliable, and only 25 of them will be built, making it unlikely that any of us will own one of them. Will see someone

Imagine being out on a date, getting hung up, and being told, “He has no idea who he’s messing with,” and opening the center compartment with the arms switch. Imagine driving up to your high school reunion with this car. All the people who thought you were a loser in high school think very differently of you now and crave car rides, but you only take your real friends out for rides.

This car won’t just grab attention; When you’re seen driving it’ll get you in the local paper (don’t forget to tell the reporters where you’ll be). That old prom queen and king might just watch from the sidelines and question your life choices as you drive by in the car, unless they didn’t even dream of owning one before they saw it.

4. Remake Nevera

I know that the Aston Martin is probably a boomer dream car, and young dreamers are most likely to imagine something new and without automatic weapons. That would be the Rimac Navara which reportedly has a top speed of 258 mph (412 kph). It’s the fastest car in the world, and it’s an electric car; It will do the quarter mile in 8.5 seconds.

Not only is it the fastest electric car, but it apparently also holds the record for the fastest car ever tested at the Papenburg track in Germany, one of the few test courses that can handle such speeds. Here’s a video of a car going 258 mph:


The Rimac Navara does 0-60 in 1.85 seconds—about a second faster than the fastest Teslas, which isn’t that sluggish.

Because this car “only” costs $2.1 million, it’s arguably the least expensive item on this list. Imagine pulling up to a stoplight and watching the guy in the souped-up Mustang next to you rev ​​his engine as he watches you disappear into the distance, before his car is 10 feet off the line Are. High-speed gas-powered cars struggle to reach 0-60 times in close to two seconds, even when configured as dragsters.

Even a Ferrari driver’s date will be impressed and you’re likely to laugh a little at the stunned look that results from watching Zoom zoom off silently at one-third the speed of sound. Granted, you’ll probably have to replace the tires after a run, but it’s a fantasy, so who cares?

5. Aurora-3C Personal Submersible

living in h2OME underwater house would be amazing, you can’t take the dog out for a walk. However, being on the ocean floor will mean you can go for a drive in your own private submarine. The Aurora-3C is an amazing three-person submersible—and you’ll want the three-person version so you can take your dog along for the ride.

You can specify one of two depth options, 460 or 1000 meters. Since I’m dreaming I’ll go with the 1000 because money is no object in dreams, and I need something that can successfully escape the specter in case they think I’m 007 and call (my dream car Thanks for that), and it can make Saturday evening visits memorable.

Imagine your wife finishing chatting with some of her friends at the beach party as she says she’s going home, only to have your sub-surface appear out of nowhere to take her on board. Can go Her newfound friends’ eyes are likely to pop out of their heads.

With a top speed of three knots, it’s not setting any undersea speed records, but with a mission time of 96 hours (it uses oxygen and CO).2 scrubber), gives you plenty of time to disappear if your in-laws suddenly show up. The price for the 460m version is 3.5 million dollars.

wrapping up

Looking at inflation and interest rates, we should save rather than spend a lot of money this year. But based on the sales numbers for the season so far, none of us, including me, have done that.

This expense breaks us down when it comes to getting stuff for ourselves. Still, we can dream, and instead of dreaming about something we almost can afford but won’t, why not dream about the things we will never be able to afford and never have? Will be able to buy only? It makes for far more pleasant dreams.

Hope the rest of your holiday shopping goes well and you enjoy this little trip into my dreams. One or more of these dreams may become yours.